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Posted: August 29th, 2022
unit 3 marketing HW
Scenario: The Marketing Research Plan
You have just been named marketing manager of a major franchise. Your job will be to perform the daily tasks of a marketing manager.
Select one of the franchise companies below for which you would like to be Marketing Get research paper samples and course-specific study resources under homework for you course hero writing service – Manage r.
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In this scenario, you will be responsible for the following:
Develop a marketing research plan for a product. Note: link may not work in all browsers.
In addition you will be conducting the following tasks:
Illustrate the research process
Use secondary data sources
Develop a primary data plan
Predict market potential and forecasting
See Rubric below for Assignment details.
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