Posted: May 13th, 2018

Trident MKT501 module 5 SLP

MKT 501 Module 5 SLPSLP 5 consists of two tasks (1) an examination of the pricing aspects of your branded product and (2) the completion and submission of the final marketing audit, including any revisions you may have made to previous SLPs based on instructor feedback and/or additional research.First, address the following pricing issues related to your branded product.(1) Review the pricing strategies described in the Background readings. Given your company’s positioning and targeting strategy for your product (which you discussed in Module 1), which of the pricing strategies described in the readings, makes the most sense? Why? (Be sure to reference the background materials.).(2) Discuss the role of discounts in this company’s strategy. What would you advise the company that owns your product in terms of discounts and specials?Second, use the following outline for your final paper, integrating modules 1-4 SLPs and the first part of SLP5.Note that your ultimate goal for SLP5 is a summary SWOT analysis and its translation into a short list of key success factors and concluding commentary. As you move through the several modules, your analysis can accumulate, using the following outline to organize your final paper. You also need to have an executive summary at the beginning to discuss major topics of this paper.Part I: Situation AnalysisProduct/Brand Analyzed – Identify and describe key features, sales, profit margin, market share, cost structure (primarily fixed or variable)Corporate Background – Sales, Profits, Product lines, BrandsMarket/Industry Analysis – Size and growth trendMarket Segmentation – How is the demand for your product segmented, i.e., what variables differentiate purchase motivations and behaviors?Target Marketing1. To which of these segment(s) is your brand targeted?2. Characterize the typical buyer of your branded product.3. Explain/justify this characterization.Competition1. Identify and comparatively evaluate your brand’s top two/three competitors.2. Perceived differences between/among brandsRelevant External Factors1. Economic Conditions2. Social and cultural trends3. Technology4. Resources – Availability/Non-marketing Cost5. Political/Legal EnvironmentPart II: Marketing Research and Product StrategyMarket Research1. Detailed survey findings (Present in tabular format)2. Summarize and interpret findingsProduct1. Product Attributes/Benefits2. Positioning3. Brand PersonalityPart III: Promotion Strategy1. Advertisinga. Target(s)b. Creative Themesc. Media2. Role of internet/mobile marketing efforts3. Personal selling4. Publicity5. Other Promotional Efforts – Pricing, Coupons, Contests, etc.Part IV: Distribution Strategy1. Channela. Write a page paper – Describe and characterize intermediaries and retail outlets and vertical relationships with them.b. Location(s)c. Amenities and ambience2. Logistics – Transportation, storage, ordering and inventory policiesPart V: Pricing Strategy1. Overall pricing strategy2. Role of discountingPart VI: SWOT Analysis and Key Success FactorsSWOT AnalysisOrganization’s Strengths and WeaknessesStrengthsWeaknessesMarket and External Opportunities and ThreatsOpportunitiesThreatsKey Success Factors (Critical Elements of a Successful Strategic Plan and Execution)Concluding CommentsFinally, be sure to make any revisions your instructor suggested in prior modules. Make these revisions in colored type.Submit this final paper of 3000-7500 words to https://coursenet.trident.edu/

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