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Trident MGT499 module 1 case and SLP

Module1
Harley-Davidson: A Unique, Loyal Stakeholder Base
In this course we are going to
be looking at Harley-Davidson Motor Company from a strategic management
perspective. This organization is quite unique in that it has worked very hard
through the years to build its brand and has acquired a loyal following. This
loyal customer following has actually been quite a phenomonen and many have
even identified it as “cultlike.” That is to say, H-D is unique,
particularly from a stakeholder perspective.
The corporation is now reaching
to other countries in an attempt to expand its niche across borders and
oversees. There is a lot of competition in the motorcycle market. Some
competitors include Kawasaki, Yamaha, Suzuki, Indian, Victory, BMW and Triumph
motorcycles.
And although H-D dominated the
heavy-weight motorcycle market in America for many years, in recent decades
many of the above mentioned competitors have developed cruisers and touring
bikes of their own, emulating H-D’s bikes to include a V-twin engine design.
Case Assignment
For this assignment, you are to
read the information in the background material, spend some time getting a feel
for H-Ds history, strategy and key stakeholders, and then write a 3- to 4-page
report for your professor and the executives of Harley-Davidson by addressing
the following assignment requirements:

i.
Discuss to what degree you believe Harley-Davidson is currently
proceeding towards its mission, vision, and values.

ii.
Identify two or three of H-D’s most important stakeholders and
discuss whether Harley-Davidson’s current strategic direction is aligned with
the needs of the corporation’s stakeholders? Please explain your reasoning.

iii.
Based on your analysis and findings, what would you recommend to
the executives of Harley-Davidson? Why? Please explain your reasoning.
Notes:

i.
Please note that this is an advanced level course so you must
show and demonstrate your ability to provide a well reasoned response.

ii.
Also please note that your report/assignment will not be
accepted without proper citations and references. You must use the sources from
the background material together with the sources you find your own.
Assignment Expectations
This paper should include:
An introduction stating the
thesis, position, or central theme you plan to take in your paper.
A main body discussing:
1.
Your interpretation of H-D’s mission and vision.
2.
Your assessment of the stakeholders and their needs/goals.
3.
Your critical assessment as to whether H-D’s mission and vision
takes their stakeholders into account.
4.
Your recommendations to H-D executives.
A conclusion concisely stating
the main points of your analysis and the conclusions you reached.
Be sure to document your
sources and provide in-text citations whenever you use information you obtained
from a background reading or other outside source, as well as a separate
reference list at the end of the paper. You may use footnotes instead, if you
prefer, but youmustdocument where you got the information
you are using in your papers!
The following criteria will
also be used to assess your paper:
1.
Precision: Does the paper address the question(s) or task(s)?
2.
Breadth: Is the full breadth of the subject (i.e., all the keys
to the assignment) addressed?
3.
Depth: Does the paper/report address all elements of the topic
in sufficient depth? Does it include and apply the background readings and
other background resources? Are they included as references?
4.
Critical thinking: Are the concepts of this module applied
accurately, logically, and relevantly?
5.
Organization: Is the paper organized in a coherent and
systematic manner? Are headings included in all papers longer than 2 pages
6.
Clarity: Is the writing clear and are the concepts articulated
properly? Are paraphrasing and synthesis of concepts the primary means of
response to the questions, or are thoughts conveyed through excessive use of
quotations?

Module
1 – SLP
Company Mission, Vision, and Stakeholders
Strategic management starts with vision and mission. It consists
of the analysis, decisions, and actions an organization undertakes in order to
create and sustain competitive advantages.
For the SLP project, please pick a company (other than
Harley-Davidson), preferably your own, and over the course of the next five
modules, work to understand the strategy behind it.
If you are in the military it is perfectly acceptable to adapt
the questions to the strategies, vision, and missions of your unit. However,
you may need to be a little creative in how you apply various theories and
concepts as much of the strategic management literature is based on competition
between corporations.
OR
You can pick a company that interests you, one that has a lot of
information on the web about their practices, and stick with that (You can pick
another motorcycle company if you’d like, but again, make sure it’s a company
other than H-D). Either way, the point of the SLP is for you to take the topic
of the module and apply it to your life, be it to your company or a company
that particularly interests you.
Please write a 1- to 2-page report for your professor. In Module
1 SLP, you do not need to write a detailed research report (save that for the
Case).
Begin by identifying the organization which you will be
studying. Explain how you will get the information you will use and why you
picked this company.
Then identify the major mission and vision of the company, the goals
and objectives and tell me if it is in line with the needs of the major
stakeholders involved, e.g., the customers, the employees, and such.
Note:Please note that your report/assignment
will not be accepted without proper citations and references. You must use the
sources from the background material together with the sources you find your
own.

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