Order For Similar Custom Papers & Assignment Help Services

Fill the order form details - writing instructions guides, and get your paper done.

Posted: February 26th, 2022

The Coca-Cola Company changed the formula to their namesake drink in 1985.

Schnepf 2

Student Name

Instructor Name

Class

Date

Coca-Cola Case Study

The Coca-Cola Company changed the formula to their namesake drink in 1985. Coca-Cola’s official website mentions that they were receiving about 1,400 calls a day on their consumer hotline. The Society for the Preservation of the Real Thing and Old Cola Drinkers of America were formed in protest of the new formula (The Coca-Cola Company). Hardcore fans of the original Coca-Cola were outraged. Coca-Cola utilized the six components of the business communication cycle to do damage control, but they should have never drastically changed their beloved soda in the first place.

According to our textbook, the six components of business communications are purpose, audience, message, source, feedback, and response. The purpose for the communication was that Coca-Cola’s customers needed to learn that they were making their beloved classic version of Coca-Cola available again. Everyone who drank Coca-Cola was a part of the targeted audience. The message was that due to popular demand, The Coca-Cola Company was bringing their original formula version of Coca-Cola back.

Don Keough delivered the message (Turner-Rush). According to Fortune, Don Keough was employed as both the President and Chief Operating Officer at the Coca-Cola Company (Sellers). I believe he was an appropriate choice as an executive of the company. Coca-Cola’s official website mentions the overwhelmingly positive feedback from customers. Their hotline received 31,600 calls in the two days following Don Keough’s famous speech. Coca-Cola responded to their calls and continued manufacturing both versions of their soda (The Coca-Cola Company). Our textbook states that New Coke was discontinued in 2002 (Turner-Rush).

I would have never changed the taste of Coca-Cola in the first place. Their namesake soda was already extremely popular. They did not receive calls from hordes of customers complaining to them about the taste staying the same. Our textbook mentions how The Coca-Cola Company was threatened by Pepsi’s increasing success. They changed their formula in response to this. Even though New Coke performed better in taste tests, many customers were angry about not being able to obtain the soda they had always loved (Turner-Rush). Communicating with customers before, during, and after a product change is important. If The Coca-Cola Company had communicated with customers more before making the change, they might have avoided the whole New Coke fiasco. If I held a significant amount of influence over The Coca-Cola Company throughout the 1980s, I would have had them communicating with customers about changing the taste of their favorite drink.

The Coca-Cola Company orchestrated their own problem by making an unnecessary change to their classic soda. They brought the original Coca-Cola back and used the business communication cycle to resolve the problem.

Help write my assignment – Bibliography

Sellers, Patricia. “The Real Boss behind Coke’s Secret Formula.” Fortune, Fortune, 25 Feb. 2015 – Research Paper Writing Help Service, https://fortune.com/2015 – Research Paper Writing Help Service/02/25/keough-died-coke/.

The Coca-Cola Company. “The Story of One of the Most Memorable Marketing Blunders Ever – News & Articles.” The Coca-Cola Company, The Coca-Cola Corporation, https://www.coca-colacompany.com/company/history/the-story-of-one-of-the-most-memorable-marketing-blunders-ever.

Turner-Rush, Kim. Effective Communication. Great River Learning.

Order | Check Discount

Paper Writing Help For You!

Special Offer! Get 20-25% Off On your Order!

Why choose us

You Want Quality and That’s What We Deliver

Professional Writers

We assemble our team by selectively choosing highly skilled writers, each boasting specialized knowledge in specific subject areas and a robust background in academic writing

Discounted Prices

Our service is committed to delivering the finest writers at the most competitive rates, ensuring that affordability is balanced with uncompromising quality. Our pricing strategy is designed to be both fair and reasonable, standing out favorably against other writing services in the market.

AI & Plagiarism-Free

Rest assured, you'll never receive a product tainted by plagiarism or AI-generated content. Each paper is research-written by human writers, followed by a rigorous scanning process of the final draft before it's delivered to you, ensuring the content is entirely original and maintaining our unwavering commitment to providing plagiarism-free work.

How it works

When you decide to place an order with Nurscola, here is what happens:

Complete the Order Form

You will complete our order form, filling in all of the fields and giving us as much detail as possible.

Assignment of Writer

We analyze your order and match it with a writer who has the unique qualifications to complete it, and he begins from scratch.

Order in Production and Delivered

You and your writer communicate directly during the process, and, once you receive the final draft, you either approve it or ask for revisions.

Giving us Feedback (and other options)

We want to know how your experience went. You can read other clients’ testimonials too. And among many options, you can choose a favorite writer.