Global Marketing Management Situational Analysis of International or Global Marketing Environment Rationale for assignment: This part of the coursework will develop and assess each student individually with regard to his or her research and analytical skills pertaining to the international marketing environment. Students will also be expected to show clear evidence of being able to […]
Content Critiques are intended to provide you with space to engage some of our course readings in a bit more depth. In particular, they complement readings that may not be directly applicable to design work. Reading about design, for instance, will not necessarily describe a process or method that you can experiment with as you […]
You have been hired as a consultant by your local mayor to look at the various market structures. Your role is to provide analysis and answers to these important questions that will help the mayor understand the structures of many of the businesses in his city: Describe each market structure discussed in the course (perfect […]
PART I: Develop Your Brand Review videos Personal Branding – What Color is Your Brand (http://www.youtube.com/watch?v=XDohoPavchc) and Personal Branding – Why is it important? (https://www.youtube.com/watch?v=0a0Vm0zHFh0), which also appear in the Module 2 Lecture Notes. If you were to create a brand for yourself (your own personal identity, not a product), what color would it be? […]
Explain a marketing mix and pricing strategies The term marketing mix refers to a unique blend of product, distribution, promotion, and pricing strategies designed to produce mutually satisfying exchanges with a target market. You may have heard this described as the 4 P’s of marketing (product, place, promotion, price). Choose an idea, good, or service […]
Directions: Read the Case for Critical Analysis “Lauren’s Balancing Act” at the end of Chapter 12. Answer the following questions: 1. What do you see as the advantages and disadvantages of the incentive system that DeMarco’s is using for sales associates? What impact do you think it is having on the DeMarco’s culture? Explain. 2. […]
Written Assignment One Pager: P&G P&G’s impressive portfolio includes some of the strongest brand names in the world. Additionally, P&G must study its consumers, use long-term perspectives, employ product innovation and quality strategies to remain ahead of their competitors. In no more than a single page, research and discuss the challenges and risks associated with […]
Assignment 1: Part A: Your Marketing Plan At the end of this course, you will have created a marketing plan for a hypothetical product-based company. Each assignment focuses on a different section of the overall marketing plan. For Assignment 1, you will compile information on the company’s background information, an environmental analysis, your company’s short […]
In a few paragraphs, please explain how you think the bike shop should pursue the 3D printing project. How do you think this would impact employees? How will this impact their customers? Take into consideration the business processes they would need to change to make this happen, and please, explain this in your own words.
Both India and China had similar health outcomes at the end of WWII. Unlike India, China’s health improved tremendously over the next 30 years. When it did not have a focus on economic growth, China’s health achievements surpassed India. Since the economic reforms 30 years ago, health progress in China has not been growing as […]
