VALS is one of the most popular proprietary segmentation tools used in marketing. Go to the VALS website: www.strategicbusinessinsights.com/vals/presurvey.shtml and take the free VALS survey. How could the results aid marketers in drafting a successful segmentation strategy? One of the most exciting advances in market segmentation is the increasing use of geographic information systems (GIS) […]
1. A firm has been operating successfully in a particular country though foreign investment. It is reviewing its strategy in that country. It has the following choices: i) expand through partnership, ii) expand by going alone without partner, or iii) withdraw from the country. Which strategy would you recommend and why? 2. In attempting to […]
How can you identify the appropriate place and promotional strategy that should be used in the development of the strategic marketing plan
A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies. In Assignment, you with others in your group prepared a situation analysis for a selected company culminating in a SWOT analysis. This is the current […]
Describe marketing uses of packaging and labeling. Packaging has four functions: containing and protecting products; promoting products; facilitating product storage, use, and convenience; and facilitating recycling and reducing environmental damage. As a tool for promotion, packaging identifies the brand and its features. It also serves the critical function of differentiating a product from competing products […]
Assignment: Marketing Communication Process Communicating is an important marketing process of conveying our message to our customers and prospects. We use certain media based upon their ability to meet communication goals and objectives. Describe a recent promotion experience. (As seen on television, mail, radio, Internet, sales person, outdoor/ signage, prints, etc.) Identify each of the […]
You have been hired as a consultant by your local mayor to look at the various market structures. Your role is to provide analysis and answers to these important questions that will help the mayor understand the structures of many of the businesses in his city: Describe each market structure discussed in the course (perfect […]
QUESTION 1 i) How has the Internet and technology junction contributed to the accelerated deployment of Information systems in organizations. ii) What are the prospects and challenges to ‘disintermediation’ in e-Business/ e-Commerce. iii) How can Information Systems transform/influence a business activity? iv) Talk about the main challenges in the harnessing of Information Systems in organizations. […]
Select an organization with which you are familiar that conducts both domestic and global marketing. Ace my homework – Write a 1,050- to 1,400-word paper in which you identify the environmental factors that affect global and domestic marketing decisions. Address the following as they relate to the organization’s marketing decisions: Analyze the influence of global […]
In the land of free trade, the public does not view all industries as equal. Do you believe that is ethical? Do you believe that some industries are unfairly targeted? Should it be consumers’ choice to partake in products that are not healthy for them, or do those companies have an ethical obligation to protect […]
