VALS is one of the most popular proprietary segmentation tools used in marketing. Go to the VALS website: www.strategicbusinessinsights.com/vals/presurvey.shtml and take the free VALS survey. How could the results aid marketers in drafting a successful segmentation strategy? One of the most exciting advances in market segmentation is the increasing use of geographic information systems (GIS) […]
How can you identify the appropriate place and promotional strategy that should be used in the development of the strategic marketing plan
Describe marketing uses of packaging and labeling. Packaging has four functions: containing and protecting products; promoting products; facilitating product storage, use, and convenience; and facilitating recycling and reducing environmental damage. As a tool for promotion, packaging identifies the brand and its features. It also serves the critical function of differentiating a product from competing products […]
You have been hired as a consultant by your local mayor to look at the various market structures. Your role is to provide analysis and answers to these important questions that will help the mayor understand the structures of many of the businesses in his city: Describe each market structure discussed in the course (perfect […]
In the land of free trade, the public does not view all industries as equal. Do you believe that is ethical? Do you believe that some industries are unfairly targeted? Should it be consumers’ choice to partake in products that are not healthy for them, or do those companies have an ethical obligation to protect […]
You will choose a product or service for this assignment. You will compare market research, analyze competition, develop pricing, channel strategies, and create marketing programs and budget. ~ Hire our professional writers now and experience the best assignment help online with our custom paper writing service. We ensure your essays and assignments are expertly researched, […]
Ace my homework – Write my paper – Online assignment help tutors – Discussion 1: “Community Efforts and Managing Public Relations (PR)” I need help writing my essay – research paper respond to the following: You are a new PR intern at Apple. Apple is donating 200 iPads to a local inner-city school to promote […]
Widgets R US experience communication issues which prevented decisions from being made. It is clear that Widgets R US is a functional organization because it indicated that lots of information gets kicked upstairs and no one seems to know what is happening. If you are running projects in a functional organization like Widgets R US […]
Compare and contrast the different elements of the Six Sigma philosophy. Which element is the most important and which is the least important? What are three ways your university or your workplace could improve quality?
Read the chapter on global justice and globalization in the text, then consider the following case (from p. 335 of the text). Sam and Jane have been arguing about the effects of globalization as a form of modernization or Westernization of the world. Sam points out all of globalization’s class and commercialized aspects—including the ubiquitous […]
