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Posted: December 31st, 2020
Sustainable Competitive Advantage
Question description
Sustainable Competitive Advantage*** Original answer with references per question. Plagiarism report MUST be attached!!!1. Write a page paper – Describe the circumstances under which a firm chooses a low-cost
strategy to attain sustainable competitive advantage. What about the
situations when a differentiation strategy is chosen? Provide specific
real world examples.
Guided Response:
In 300 words or more, please, provide your response to the above
discussion question. You may research the current events websites listed
in the recommended resources for ideas of real world examples2. Suppose that GE is trying to prevent Maytag from entering the market for
high efficiency clothes dryers. Even though high efficiency dryers are
more costly to produce, they are also more profitable as they command
sufficiently higher prices from consumers. The following payoffs table
shows the annual profits for GE and Maytag for the advertising spending
and entry decisions that they are facing.GEGEGEMaytagAdvertising = $12mAdvertising = $0.7mStay Out$0, $30m$0, $35mEnter$1m , $20m$12m, $15Based on this information, can GE successfully prevent Maytag from
entering this market by increasing its advertising levels? What is the
equilibrium outcome in this game?
Suppose that an analyst at GE is convinced that just a little bit
more advertising by GE, say another $2m, would be sufficient to deter
enough customers from buying Maytag, thus, yield less than $0 profits
for Maytag in the event it enters. Suppose that spending an extra $2m on
advertising by GE will reduce its expected profits by $1.5 m,
regardless of whether Maytag enters or stays out. Would this additional
spending on advertising achieve the effect of deterring Maytag from
entering? Should GE pursue this option?
Guided Response:
In 300 words or more, please, provide your response to the above
discussion question. Please, show all your calculations and explain your
responses.
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