Posted: July 13th, 2022

Social Media Marketing Objectives Assignment | Top Universities

1. The organization must be one that

a. serves you as a customer,

b. uses social media as part of its integrated marketing communications (IMC) strategy.

2. As part of this assessment, you are expected to ‘follow’ the company over a 3-4 week period during the current trimester. Hence, the case study report will draw on current data and will enable you to identify how the company is responding to marketing opportunities or challenges as they arise in ‘real-time’. . Prepare a case study report.

a)Write an organizational profile, describe the brand/product/service and target market.

b. Critically evaluate the organization’s social media marketing strategy;

i. What are social media marketing objectives? For instance, is the aim to encourage trial, increase desire, facilitate the purchase, brand awareness, and customer engagement?

ii. Briefly summarize the organization’s use of social media networks. Are they using a wide range of social networks such as Facebook, Twitter, YouTube, Instagram, Pinterest, LinkedIn, Snapchat, as well as buzz or viral marketing, blogs, and in-game advertising? If they are not on a specific platform, try to deduce why they are absent from this channel.

iii. Critically analyze the use of two (2) key social media channels. MAKE SPREADSHEET AND ENTRY DATA FOR FOUR WEEKS FROM JULY 25. For instance, are they using a particular channel/platform in a way that is unique or duplicative of other companies or competitors? In other words, are they saying the same uninspiring things across all platforms or are they a unique voice that adapts to the platform/medium? Have their marketing efforts failed on a particular channel? How do they manage customer dissatisfaction? How do they leverage that channel? Do they offer deals or give potential customers compelling reasons to engage with the organization?

iv. Write a word essay – Evaluate success by developing a chart and using metrics such as total followers, frequency of posts and customer engagement (i.e., positive or negative comments, sentiment).

v. Perform a social media marketing SWOT analysis(IMPORTANT) that looks at strengths, weaknesses, opportunities, and threats associated with the firm’s use of social media, which should give rise to recommendations.

vi. Write a page paper – Describe and justify, THREE marketing recommendation to help the organization improve its social media marketing strategy. You are encouraged to provide details of a social media option that could be implemented, and welcomed, by the chosen organization. This is an opportunity to apply your unique insights as a consumer to a particular situation and to be creative and flexible in your approach to social media marketing.

vii. References. Demonstrate that you have used appropriate materials (i.e., the required textbook, other textbooks, and academic readings) with which to base your case study report upon and ensure that the materials are referenced correctly using the APA (American Psychological Association) style. The analysis should focus on that whom should we aim’. Useful Information:  Do not use Wikipedia. This is a case study and while it should have some structure and be professionally presented (i.e., typed, with headings, page numbers, references), it does not require a table of contents or executive summary. An example of a case study report(s) will be made available to the class and discussed in class as a student activity. Report formatting: think about line spacing (i.e., 1.5 line spacing), justified text, use standard margins such as 2.5 cm; select one typeface, 10-12 size, and number pages in the report. Check for any spelling, grammar and punctuation errors. Marking criteria

1. Demonstrates an excellent ability to profile the organization, it’s product/service and target market.

2. Delivers an excellent synopsis of the organization’s social media marketing strategy, including objectives, SWOT and metrics.

3. Produces a highly detailed and highly insightful social media analysis, which is strongly linked to theory, and shows the highly effective use of relevant research evidence to support ideas

4. Demonstrates highly insightful, highly creative, well-justified and logical recommendations.

5. Presented work is expressed eloquently, coherently and concisely with minimal English errors. Get Marketing Assignment: I need help writing a research paper.

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