Posted: December 28th, 2021

Social media is an emerging trend in the society today, and it continues to evolve at a rapid pace

Social media is an emerging trend in the society today, and it continues to evolve at a rapid pace. The major social media networks are always evolving making it challenging for the people to keep up with the modern communication trends. For example, in the last 12 months, Facebook added the live streaming feature that has attracted significant followers in the site (Ashley, & Tuten, 2015 – Research Paper Writing Help Service). The success of Facebook Live is because of its ability to engage the audience actively. Social media plays different roles in promoting effective communication including the following: making it possible to share memories, reconnecting with colleagues, planning events, and communicating instantly. Social media is an influential trend in communication that continues to evolve changing how people communicate with each other in the society.
lmportance of Social Media Social media is influenced by its connectedness, and significant amount of user-created content.
https://www.insegment.com/blog/reliance-on-social-media-in-todays-society/ 33%
lmportance of Social Media Social media is influenced by its connectedness, and significant amount of user-created content.
ln the modern society, social media has become vital to the daily activities.
https://www.insegment.com/blog/reliance-on-social-media-in-todays-society/ 33%
ln the modern society, social media has become vital to the daily activities. lt helps promote social engagement, and the access to information and news, and decision-making.
The platform also influences the consumer purchase decisions through the advertising, tactics, and reviews.
https://www.intechopen.com/online-first/social-media-consumer-behavior-and-service-marketing 43%
The platform also influences the consumer purchase decisions through the advertising, tactics, and reviews. lt has influenced about capacity to communicate, create relationships, access to quality information, and decide on the best decisions. lndividuals will rely on social media sites as effective platforms for communicating critical information about influential topics. As a result, social media is important in promoting social engagement, access to quality information, and reliable news.
With the growth of social media, the businesses have been forced to change their operational strategies effectively. The social networking sites influence the business of different sizes in diverse approaches. Businesses make effort to make the brands more personal, marketing the products in different way, and effective communication with the customers in new approaches. The social media applications help the users to develop online communities for the sharing of data such as quality videos, personal texts, pictures, and other information on themselves (Ashley & Tuten, 2015 – Research Paper Writing Help Service). The different forms of social media connect well with the individual social media users and organizations such as non-profit entities. The social media profile of a business entity might include website links, important contact information, and images of the products being offered by the businesses. The various businesses are working to discover new ways of implementing effective marketing designs via the social media. Before the emergence of social media sites, the businesses used email marketing, TV commercials, and salesperson.
Even though the conventional marketing strategies are still in use, the businesses could adopt social media to inform the consumers about their potential sales, new products, and promotional campaigns. Consumers could link up with their favorable retailers online to promote new developments in their businesses. The social media would influence the way the businesses communicates effectively with each other. Most clients prefer effective communication with the businesses through the social media profiles. Customers might be sending personal messages to the businesses.
Social media helps to enhance public relations of the businesses. The platform is a good driver for sharing important news and information. For example, Linkedln helps corporation to share professional and corporate-like communications. Companies can leverage on the different social networks to share positive news to their prospects, customers, and important stakeholders on the strategies used by the company to achieve positive profits. The spreading of goodwill on the social platforms is critical in enhancing social engagement amongst the audience.
The organizations should work to increase the engagement rates in the social media platforms to ensure the PR content is effective.
https://blog.hootsuite.com/social-media-engagement/ 30%
The organizations should work to increase the engagement rates in the social media platforms to ensure the PR content is effective. Most importantly, the social media platforms are vital in building thought leadership over time. Leaders will be able to achieve amplified content to assess the content and status of the authority in the sector.
The consumers will use social media to offer positive and negative information about the products.
http://dx.doi.org/10.4172/1204-5357.S2-006 33%
The consumers will use social media to offer positive and negative information about the products. When the customer posts the information on the internet, it would affect the views of other consumers who are linked to the business.
lt is vital for the small enterprises to understand the opinions of the consumers linked to the business profile. Responding on the social media helps to resolve the customer issue that could promote loyalty and enhance the reputation of the company. Social media programs also impact on the perception of the customers to the brand of the business. Before the advent of social media, most clients are termed the businesses to be impersonal organizations. The platforms also create new level of conversation between the businesses and its consumers effectively.
The form of consumers who link with the business through social media influence the way other consumers will perceive the business.
https://smallbusiness.chron.com/social-media-affect-retail-businesses-39275.html 38%
The form of consumers who link with the business through social media influence the way other consumers will perceive the business. As a result, the social networking sites are vital ways of improving the success of the businesses.
lnternet as a Source of News The accessibility to quality information and news is vital in informing the people about the current affairs in the society. Access to internet in the developing nations is high amongst the well-educated and young people. lndividuals who read and speak in English are highly likely to access the internet when holding other factors constant. Amongst all countries, the rates of internet access are higher in developed nations than the developing nations. Social network users share information on the popular societal culture such as sports and movies.
lnternet plays a critical role in the daily lives of the people.
https://books.google.com/books?id=kvfH380pOLMC&pg=PA817&lpg=PA817&dq=internet+plays+a+critical+role+in+the+daily+lives+of+the+people&source=bl&ots=g617oqWIlw&sig=ACfU3U2xTli8AGeBe56DPtDyV2QIWVDC0Q&hl=en&sa=X&ved=2ahUKEwiirYiKubrkAhVYPnAKHYmEC_gQ6AEwGnoECAkQAQ 67%
lnternet plays a critical role in the daily lives of the people. People in the emerging countries argue that the increasing usage of internet has a good influence on education, personal relationships, and the overall economy. According to Ashley and Tuten (2015 – Research Paper Writing Help Service), more than 65% of the people across more than 30 developing nations explain that the internet is a good influence on education, with more than 50% seeing internet has a positive influence on the personal relationships, and the economy.
The views of the people were mixed on the impact of internet on politics.
Publics in the emerging countries are convinced that internet has negative influence on morality.
https://www.pewresearch.org/wp-content/uploads/sites/2/2015 – Research Paper Writing Help Service/03/Pew-Research-Center-Technology-Report-FINAL-March-19-2015 – Research Paper Writing Help Service1.pdf 50%
Publics in the emerging countries are convinced that internet has negative influence on morality. The convenience of social media has made it reliable for people to access news. Social media users will spend significant time on the platforms and, thus depend on it to get news. The networking sites allows for the people to engage with each other on the news reported by the news organizations. Despite using the traditional media sources, internet is a good complement because people will engage on the key news topics. Social media campaigns such as #governmentshutdown helped to highlight challenges in the society through reflecting on the newsfeed (Schivinski, & Dabrowski, 2016: 2024 – Do my homework – Help write my assignment online). The news sources of social media are important creating good links with traditional online articles to increase in the readership levels. New organizations depend on the social media pages to share vital news to their audience.
lt shows the capacity of the social media to create a good platform for sharing news information. Therefore, internet is a vital source of news information and educating people about important social subjects in the society.
Productive Uses of Social Media Social media has different productive uses.
https://timemanagementninja.com/2013/01/7-ways-social-media-can-make-you-more-productive/ 43%
https://scinapse.io/papers/1952707391 43%
Productive Uses of Social Media Social media has different productive uses. Personally, social media will be useful in keeping in touch with the different people in the society. People grow up and move away for jobs and marriage relationships. The platforms allow a person to observe what other people are doing, chatting with them effectively, and making effective plans together. Networking is significant when it comes to achieving success in the business. The social media provide access to many people across the world making it an effective tool for networking. The platforms such as Facebook have numerous groups for people that allow chatting with each other.
The social networking sites will also be useful in getting answers to personal questions. The sites allow individuals to ask specific questions to knowledgeable persons and obtain immediate responses. For example, a person can tweet a question to a home improvement page to obtain answers to a repair-related question (Ashley & Tuten, 2015 – Research Paper Writing Help Service). lt shows that the sites make it possible to gather quality answers easily. Moreover, social media has transformed the operations of businesses. Online advertisements enable the businesses to reach out more customers than when using the traditional marketing strategies. Facebook would act as a way of getting clients for the business. lt also comprises of quality material that educates the business owners on how to use social media to obtain high sales. This information indicates that social media is the new approach of conducting business in the society today. ln addition, l will use it to give people and receive inspirations.
Despite of all negative page and posts, there are many people in the social media with a lot of positivity. The following of inspiring lnstagram and Facebook pages will help me to remain positive. Social media would also be useful to explore the available travel resources. The platforms provide access to numerous sources of information about travelling. For example, joining a Facebook group would help in looking for an apartment, motorbike, and adding jobs to assists in earning good money (Ashley & Tuten, 2015 – Research Paper Writing Help Service). Social media is a necessity while travelling and looking for affordable resources. Thus, the information available on the social media is critical in guiding inspirational interactions in the society.
Conclusion ln summary, the social media helps to revolutionize the communication in the society. Despite of all, the social media face various challenges in today’s society. One of the challenges is the demand to ensure the privacy and confidentiality of the users’ data. For example, Facebook has been accused of misusing the private data of the users. The social media firms are being demanded to ensure freedom of expression.
Conservative voices have accused the social media companies of silencing their voices.
https://www.reuters.com/article/us-usa-trump-tech/trump-slams-social-media-firms-as-silencing-millions-idUSKCN1L917W 33%
Conservative voices have accused the social media companies of silencing their voices. The ability to create distinct voices for all social media users remains difficult.
The decline in the trust of social media platforms had lowered their reliability as effective methods of communication.
https://www.adweek.com/digital/trust-in-social-media-platforms-is-eroding-and-brands-have-a-lot-to-lose/ 38%
The decline in the trust of social media platforms had lowered their reliability as effective methods of communication. As a result, social media companies should continue to look for solutions to the current challenges that limit their impact in the modern society.
https://www.researchgate.net/publication/299821256_Customer_engagement_strategies_in_Social_Media_The_case_of_Malaysian_Automotive_Industry 86%
https://www.deepdyve.com/lp/wiley/creative-strategies-in-social-media-marketing-an-exploratory-study-of-8dRQ8IY0P3 86%
https://www.academia.edu/21594745/Creative_Strategies_in_Social_Media_Marketing_An_Exploratory_Study_of_Branded_Social_Content_and_Consumer_Engagement 43%
https://scinapse.io/papers/1952707391 43%
https://onlinelibrary.wiley.com/doi/abs/10.1002/mar.20761 43%
https://www.altmetric.com/details/3078720 43%
https://manchester.rl.talis.com/items/AAF92B0D-406A-7743-6B88-69540D1172D6.html 43%
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An exploratory study of branded social content and consumer engagement.
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