Posted: March 20th, 2017

SMGT 632 Written Assignment 5: Sponsorship or Development plan

Written Assignment 5 requires students to use the skills gained in Module/Week 5 to create a sponsorship or development plan for a sport or entertainment organization.

Please select a professional sports team, college athletic department, or other sport related organization to serve as the basis for your plan.

• If a professional sports team is selected, the task is to create and explain a list of ten possible sponsors (paragraph format), grouping like-items together. In approximately 1000 words, you must explain why each of the potential sponsors on the list were selected, and how they are a great fit for your organization in your efforts to secure sponsors. Please include a minimum of three academic references.

• If a college athletic department is selected, the task is to create and describe a list of ten reasons potential high-profile donors should contribute to your institution’s development office. In approximately 1000 words, you must explain why each of the items on the list were selected, and why they may be helpful in generating revenue.The opening paragraph should introduce the topic and share the established research on which the concepts of the assignment are based.          Define what is sponsorshipWhy it is importantWhat do the experts recommend the content to beThe following paragraphs should then outline the specific sport organization for which the assignment is being written with supporting research where precedence has been set for why these ideas are successful and should be implemented.          When introducing multiple sponsors, consider the organization to keep the assignment from being too long such as a paragraph about nationally/world recognized sponsors in one paragraph. Add supporting information from research on the WHY these are chosen.Add another paragraph which outlines the local sponsors and the WHY it is important to have a geographical connection.Another option for organization would be placing like items together such as food, apparel, and communications.The closing paragraph should summarize the concepts and connect back to the Each assignment should have:          Support ideas for the plan with academic research from the Liberty library especially journals. Review document on Academic Research by following this path:Course Content > Professor Powell Specific Course Information > Gathering InformationReview the rubric for the assignment before beginning the writing so you have clear guidelines for the expectations.Course Content > Assignment Instructions > Written AssignmentsWrite in APA format for citations, references, and title page.          Course Content > Professor Powell Specific Course Information > various documentsLooking for quality graduate-level writing with strong sentences and strong paragraphs.These assignments are best supported with around three references.Please make sure to write in paragraph format, do not number or bullet the items presented. 

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