Posted: May 13th, 2018

several multiple choice questions

2) The process of researching, creating, and refining a product orservice and distributing that product or service to targetedcustomers is called ________.A) advertisingB) marketingC) public relationsD) All of the above.E) None of the above.4) Organizations such as PRSA and IABC have sought to promoteprofessionalism in public relations by ________.A) requiring minimum competency tests for new practitionersB) demanding an increase in practitioner minimum salariesC) establishing voluntary accreditation programsD) filing lawsuits against unethical practitionersE) supporting government licensing of public relations5) The execution phase of the public relations process is knownas ________.A) planningB) propagandaC) evaluationD) researchE) communication6) According to a 2005 membership survey, the largest numberof PRSA members are employed by ________.A) trade/professional organizationsB) the government or the militaryC) public relations/advertising agenciesD) corporationsE) nonprofit organizations10) Gap Incorporated’s Social Responsibility Report ________.A) was an effort to live up to the company’s previously established corporate code of conductB) uncovered thousands of fair labor violations by its overseas suppliersC) detailed the company’s efforts to monitor the labor practices of its foreign vendorsD) All of the above.E) None of the above.11) When public relations practitioners seek to maintain orimprove relations with local special interest groups, they areengaged in ________.A) investor relationsB) community relationsC) employee relationsD) media relationsE) consumer relations16) According to Professor David Dozier, persons who make policydecisions and take responsibility for the success or failure ofpublic relations programs are known as public relations________.A) techniciansB) managersC) specialistsD) professionalsE) practitioners17) Which of the following statements is true?A) Corporate communicators earn the lowest salaries in publicrelations.B) On average, public relations technicians earn more moneythan public relations managers.C) On average, women practitioners earn more than menpractitioners.D) All of the above.E) None of the above. Final Examination20) The most important event in the development of U.S.public relations is ________.A) the Industrial RevolutionB) the Boston Tea PartyC) Crystallizing Public OpinionD) the ratification of the Constitution and the Bill of RightsE) the growth of public education21) The Scopes Monkey Trial ________.A) was a publicity stuntB) focused on Darwin’s theory of evolutionC) was a historic clash between science and religionD) All of the above.E) None of the above.23) Which of the following is not mentioned as one of the fivesocial trends that led to the development of modern publicrelations?A) the expansion of democracyB) the growth of institutionsC) the growth of advocacyD) the aging of the Baby Boom generationE) the search for consensus24) The First Amendment is important to public relations becauseit ________.A) guarantees the right to voteB) created the concept of disclosure lawsC) included the “Declaration of Principles”D) established the right to free expressionE) limits the amount of federal money that can be used to pay a publicity expert25) Early publicity shops met with limited success because________.A) few understood what publicity wasB) they met stiff resistance from newspaper publishersC) credibility was a problemD) All of the aboveE) None of the above28) This was the first nationwide grassroots fund raising campaignon behalf of medical research.A) The Danny Thomas – St. Jude’s Children’s HospitalFoundationB) The Susan G. Komen Race for the CureC) The March of DimesD) The Great American Smoke-OutE) The Jerry Lewis Muscular Dystrophy Association Labor Day Telethon31) A group that can directly influence your organization’s abilitiesto achieve its goals is known as ________.A) a secondary publicB) a primary publicC) a latent publicD) an intervening publicE) an aware public32) The notion that organizations rely on resources that are held byother groups is called ________.A) external resource theoryB) resource dependency theoryC) coorientationD) codependency theoryE) external reliance theory34) Which of the following statements is/are true?A) The number of federal government employees is rising.B) Less than half of federal government employees a satisfiedwith information they get from management.C) A majority of federal government employees say they aresatisfied with their jobs.D) All of the above are true.E) All of the above are false.46) According to the authors of your textbook, the notion thatpublic relations practitioners must choose between objectivityand advocacy is ________.A) a misleading ethics debate based upon a false premiseB) called the Potter BoxC) a necessary evilD) rejected by all practitionersE) an example of the veil of ignorance47) Virtual organizations are a challenge to ethical behaviorbecause ________.A) they don’t really existB) participants may have differing valuesC) they are multinationalD) they are illegalE) none of the above50) Ethical considerations play an especially important role in________ step of the public relations process.A) the researchB) the evaluationC) the planningD) everyE) the communication52) Which of the following has/have been identified as among thekey components for evaluating relationships?A) trustB) communal relationshipC) Q ratingD) A and BE) all of the above54) The creation of the Policy Analysis Market (PAM) ________.A) was criticized by many as a dumb ideaB) did not consider the reactions of key SenatorsC) was based on successful scientific researchD) A and BE) A and C56) The Brookhaven National Laboratory decided to announce amajor discovery in nuclear physics ________.A) at a news conferenceB) at a congressional budget hearingC) on televisionD) at a scientific conferenceE) in a news release57) When someone tells you “We’ve always done things that way,”it is likely that person is following ________.A) a logistical planB) a standing planC) a flexible planD) an ad hoc planE) a contingency plan61) PIPP, POST, and TASC are acronyms associated with ________.A) evaluative researchB) team buildingC) a planning gridD) goal settingE) a situation analysis69) At which stage of the writing process must one overcome whatis known as “the euphoria of creation”?A) revisionB) evaluationC) organizationD) researchE) credibility71) A Georgetown University medical professor accusedpharmaceutical companies of ________.A) misleading advertising of their productsB) encouraging professors to submit favorable ghostwritten journal articlesC) engaging in unethical public relations practicesD) A and CE) B and C74) Among the Internet issues that a practitioner should consideris/are ________.A) the Internet is a form of passive communicationB) an online generation gapC) the accuracy of researchD) All of the above.E) None of the above.75) The growth of wireless digital communications technology willmake it possible for ________.A) us to become more mobile, responsive, and cost-effectiveB) Western industrialized nations to increase their economic advantageC) developing nations to catch up with industrialized WesternnationsD) A and CE) B and C77) When deciding which medium to use to communicate, theauthors of your textbook remind you that ________.A) new isn’t always betterB) analog is better than digitalC) you should always go digitalD) the medium is the messageE) everyone is on the Internet78) Most crises are ________.A) unavoidableB) time consumingC) predictableD) expensiveE) disastrous82) Exxon Corporation CEO Lawrence G. Rawl ________.A) won praise for his handling of the Alaskan oil spill in March 1989B) rushed to the scene of the Alaskan oil spill in March 1989C) waited a week before publicly commenting on the Alaskan oil spill in March 1989D) A and CE) All of the above.84) A tactic in marketing public relations is ________.A) billboardsB) advertisingC) blogs and interactive web sitesD) All of the above.E) None of the above.86) Humor columnist Dave Barry’s comments on North Dakota andSouth Dakota illustrate how ________.A) advertising can be more powerful than public relations inan IMC campaignB) the concept of place can send marketing messages toconsumersC) consumers cannot distinguish between closely relatedproductsD) names can send marketing messages to consumersE) consumers will not travel far to acquire desired products95) Which of the following is not a burden of proof in libel?A) publicationB) damageC) faultD) defamationE) blame97) According to your textbook, the most successful efforts atspreading democracy around the world have been those________.A) mindful of local traditions and valuesB) based in good intentionsC) that strengthened the political processD) based on embracing the values that made the United States a great nationE) backed with substantial financial commitment

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