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Posted: March 4th, 2021
Project details:
This is an individual assignment. You are expected to apply the knowledge you’ve learned in-class to a real-world situation. The assignment is due November 19 (Sunday).
Project Instructions:
Select a business involved in e-commerce and create a written report addressing the following about the company’s business model (you cannot use Uber). I need help writing my essay – research paper incorporate concepts we’ve discussed in class thus far as well as information from external resources (please cite sources).
Textbook : Doing Business Digitally, Electronic Commerce: A Managerial and Social Networks Perspective by Turban Springer Publishing, 8th edition ©2015 – Research Paper Writing Help Service, ISBN 9783319100906
Calibri, font size 12, double-spaced.
1. Value propositions (10 points)
· Describe the products sold by the company to consumers.
· What are the benefits to customers?
· What is the company’s mission statement, values, core competencies, and value proposition?
2. Customer segments (10 points)
· Who is the company creating value for?
· Identify and describe the company’s primary customer segments (hint: use information from Ch. 9)
· Describe how the company serves these customers.
3. Channels (10 points)
· Does the company operate as a pure of partial e-commerce business? Describe.
· What channels is the company using to reach customers?
· How are these channels integrated?
· Which channels are cost effective?
4. Customer relationships (10 points)
· How is the company building relationships (with suppliers or customers)?
· Describe how the company is engaging with customers?
· Overall, describe the customer’s perception of the company.
5. Revenue streams (10 points)
· How are customers paying for the product offered?
· How
Project details:
This is an individual assignment. You are expected to apply the knowledge you’ve learned in-class to a real-world situation. The assignment is due November 19 (Sunday).
Project Instructions:
Select a business involved in e-commerce and create a written report addressing the following about the company’s business model (you cannot use Uber). I need help writing my essay – research paper incorporate concepts we’ve discussed in class thus far as well as information from external resources (please cite sources).
Textbook : Doing Business Digitally, Electronic Commerce: A Managerial and Social Networks Perspective by Turban Springer Publishing, 8th edition ©2015 – Research Paper Writing Help Service, ISBN 9783319100906
Calibri, font size 12, double-spaced.
1. Value propositions (10 points)
· Describe the products sold by the company to consumers.
· What are the benefits to customers?
· What is the company’s mission statement, values, core competencies, and value proposition?
2. Customer segments (10 points)
· Who is the company creating value for?
· Identify and describe the company’s primary customer segments (hint: use information from Ch. 9)
· Describe how the company serves these customers.
3. Channels (10 points)
· Does the company operate as a pure of partial e-commerce business? Describe.
· What channels is the company using to reach customers?
· How are these channels integrated?
· Which channels are cost effective?
4. Customer relationships (10 points)
· How is the company building relationships (with suppliers or customers)?
· Describe how the company is engaging with customers?
· Overall, describe the customer’s perception of the company.
5. Revenue streams (10 points)
· How are customers paying for the product offered?
· How does the company generate revenue?
6. Cost structure (10 points)
· What are the costs incurred by the company?
7. Consider the e-marketplace, what is the company doing well at and what should the company improve on in the future? (10 points)
�does the company generate revenue?
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