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Posted: February 26th, 2022
RF#8–247-7777
Week 8 Reflection:
This course is “Advertising and Sales Promotion Management”, please answer according to the content in PDF.
For this week, provide two reflections that are learnings that you gained from (one or more of) these three readings:
The Three Faces of Consumer Promotion
A Strategic Perspective on Sales Promotion
If Brands are Built over Years, Why are they Managed over Quarters?
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