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Posted: December 28th, 2021
Research a current emerging issue in public safety administration, to include capabilities, vulnerabilities and needs for a state or local government or private entity. As an administrator, prepare a three- to five-page paper (using APA format) to brief your local private executive or public official.
Your paper should be 3 – 5 pages in length. The title page, abstract and reference page do not count toward the 3 – 5 pages. Any pictures, figures or illustrations you want to include should be placed after the Reference page and do not count toward the 3 – 5 pages.
Assignments will not be accepted if they do not meet the minimum page requirements or do not conform to the 6th edition of the APA style guide (Publication Manual of the American Psychological Association, 6th edition.)
Your writing should reveal your original thinking and analysis, not merely your ability to collect facts. Plagiarism in any form will not be tolerated. Please review the University’s academic guidelines on plagiarism if you have any questions. You may not submit work created for another class for this assignment.
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UNIVERSITY OF MARYLAND UNIVERSITY COLLEGE
WRITING AN EXECUTIVE BRIEFING
Introduction
:
At some point during your career you will be asked to brief an executive audience
on some work-related issue or project.
The briefing may be in writing, in person (e.g. a live or
oral presentation), or both.
Below are some guidelines for executive briefings that may help you
be more successful.
The Purpose of an Executive Briefing
You may be asked to give an executive briefing that is purely informational in nature.
It is much
more likely, however, that the purpose of your briefing will be to
obtain something
from the
executive audience.
You might seek to obtain:
permission to carry out a project or a policy/process change;
the resources needed to carry out a project or action; or
something else that only the executives of your organization can provide.
What do we mean by
Executive
?
Executives
are persons who possess the highest level of decision-making authority in an
organization.
Executives typically set organizational missions and goals; decide major policy
initiatives; and have the final say in allocating the organization’s resources.
In the private sector, an organization’s executives (sometimes referred to as “executive officers”)
will include the President/CEO (Chief Executive Officer), the Senior Vice Presidents, and such
persons as the CFO (Chief Financial Officer).
In the public sector, executives may have similar
titles; they may also have different titles depending upon the nature and structure of the
organization.
For example, in a local law enforcement organization the Sheriff or Police Chief is
certainly an executive officer, as are any senior offices to whom the Sheriff or Chief has
delegated a high level of decision-making authority.
Characteristics of an Executive Audience
In preparing a briefing for an executive audience, keep in mind that executives have certain
characteristics that influence various aspects of your briefing.
1.
Executives are very busy people with a lot of demands on their time
.
2.
Executives are used to thinking strategically (the “Big Picture” rather than the localized
operational details).
3.
Executives tend to evaluate ideas and actions as they relate to the Vision, Mission, and
Strategic Plans of the organization.
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4.
Executives have a bottom-line orientation.
5.
Executives are not
easily fooled.
What do these characteristics mean for you, the person preparing and/or delivering the briefing?
1.
Your briefing will be shorter than a document or presentation prepared for a different
type of audience (e.g. an audience of your peers, or of specialists in the subject).
2.
Your briefing will have fewer details in it.
3.
Your briefing will show that the ideas or recommendations in it are congruent with your
organization’s Mission and Vision.
4.
Your briefing will cover the financial and/or resource implications of your request or
proposal.
5.
Your briefing will have to be accurate, well-argued, and supported by evidence or data.
Let’s look at each of these items separately.
Length/Duration
:
If you hand an executive a 60-page briefing document, chances are very good
that she will not read it.
It’s not that she’s rude or dismissive of your work; it’s simply that she
has neither the time nor the inclination to do so.
Furthermore, as an executive she is used to
quickly evaluating information, making a decision, and then moving on to the next item.
The
same thing is true of a “live” presentation; if you prepare an MSPowerPoint slideshow with 45
slides and ask for an hour in which to present it, the executive audience will likely stop listening
to you after your fourth or fifth slide.
It is your responsibility to present the key features of your
proposal or recommendation in a short, succinct manner.
Level of Detail
:
In your position within the organization you and your colleagues no doubt
understand and apply a very large amount of detailed knowledge to get work done.
You may be
tempted to include such details in your executive briefing on the grounds that they are important
to the overall argument.
Remember, though, that the executives in your organization are
several levels removed from purely operational matters.
Too much detailed information may
confuse or distract them from your main points.
Mission and Vision
:
An organization’s mission and vision statements are among the tools with
which executives evaluate the merits of a proposal or recommendation.
In many cases, the
executives are evaluated by how well they achieve the carrying out of the mission and vision.
In
your briefing you will need to address the mission and vision and, if appropriate, demonstrate
how your proposal or recommendation aligns with, and helps to fulfill, the mission and vision.
Financial and Resource Implications
:
The ideas you present in your briefing may seem like the
greatest things in the world to you, so great that they should be acted upon immediately
regardless of cost or impact to the organization.
Keep in mind, though, that the organization’s
executives are the ones who have to sign the checks, pay the bills, etc.
In your briefing you will
have to let them know how much your proposal is going to cost, or how many resources will
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