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Read the passage carefully and answer the questions: No. of Words 2000-2500
McDonald’s is a well-known fast-food brand in the UK. It operates at over 3000 locations and has seen growth over the past 10 year (McDonald’s Annual Report, 2014: 2024 – Essay Writing Service | Write My Essay For Me Without Delay). However, recently, McDonald’s across the globe and in the UK highlighted a consistent decline in sales. Millington (2014: 2024 – Essay Writing Service | Write My Essay For Me Without Delay) states that McDonald’s has reported a drop in sales by 4% in the UK, which highlight that the firm is not on the same growth path as it used to be. Similar article was published by Bold (2015 – Research Paper Writing Help Service) where the author highlighted that the growth pattern of McDonald’s has stopped and the firm, for the first time in 45 years, is re-structuring due to a rapid decline in sales. This is critical for a firm that operates at a global scale, a 4% drop is effectively billions of dollars that the firm is unable to convert. Neilan (2014: 2024 – Essay Writing Service | Write My Essay For Me Without Delay) states that from an earnings point of view the overall decline is GBP 3.8billion which is a significant number.
Q1. How you can solve the problem? Use the critical thinking steps [Marks 3] [LO: 2.7, 2.3]
Q2. Develop a mind-map for McDonald to solve the problem. [Marks 2] [LO: 4.3, 3.1]
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