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Posted: September 10th, 2021

MRKT20057 Global Business Marketing: Marking Rubric Assessment 2 Paper

MRKT20057 Global Business Marketing: Marking Rubric Assessment 2

Assessment 2: Written
Assessments 2 and 3 are both related. Ensure you read through Assessment 3 before you begin
Assessment 2.
This challenging assessment will provide you a real world experience through an applied and innovative task.
You have been hired as the Marketing Get research paper samples and course-specific study resources under   homework for you course hero writing service – Manage r of Yellow Tail Wines (https://www.yellowtailwine.com/wines/). Your CEO has decided to market Yellow Tail™ to:
• Canada,
• United Kingdom, or
• China.
They have asked you to write a report on the marketing of Yellow Tail™ in any ONE of the above countries of your choice after conducting a strategic analysis of the following environments: economic and financial; political and legal; social and cultural; and technological.

To prepare the report, you should read current news articles to ensure you understand issues faced by this company. It is highly recommended that you also read various academic materials before writing this report, so that you may support your arguments with theories and market information. You will be expected to have consulted books, at least 15 relevant academic journal articles, conference proceedings, theses, dissertations, market reports and so on to prepare the report. You should start working on the assessment as early as Week 4.

You can use the CQUniversity library database and Google Scholar to find journal articles. Remember to reference them in-text as you use them and add them immediately to your reference list. You must use APA Referencing and if using Endnote, you need to download and use the latest version.

The suggested report structure is as follows: title page with unit name and code, student name, student ID and campus and date; table of contents; background information on product and the country of your choice; discuss the variables (economic, political/ financial, social/cultural, technological) that may affect your international marketing campaign in that country; list the references (at least 15 academic references).
Maximum length: 1500 words (excluding references)

Be creative! To enhance the presentation of your report, use numbered headings and sub-headings to specify the information required for each of the above criterion. The assessment marking criteria below should guide you for this assessment task, in particular the weighting attributed to each section of the assessment task. Please use Times New Roman with font 12 and 1.5 line spacing.

Important Note: Selection of references from Wikipedia, www.NetMBA.com, www.marketingteacher.com,
www.tutor2u.com, etc. will be treated very negatively. These are not appropriate sources for your academic assignment and their use is not acceptable.

All assignments are to be submitted online through the MRKT20057 Moodle site. All reports will be checked by Turnitin to compare the report to other sources and will provide students and lecturers with a similarity score for the report. Reports with a similarity score index of more than 20% will be checked for plagiarism (although it may not necessarily mean that the student has plagiarised).

Unit code and name MRKT20057 Global Business Marketing
Student ID and name

Key Criteria Exceeds Expectations
(High Distinction) 85-100% Exceeds Expectations (Distinction) 75 – 84% Meets Expectations
(Credit) 65 – 74% Meets Expectations
(Pass) 50 – 64% Below Expectations
(Fail) below 50%
Structure, grammar, presentation, referencing (10%) Excellent; providing a very clear assignment. Good; providing a mostly clear assignment. Fair, addresses some points. Poor; addresses limited points. Very poor.
Student achievement
Background information on product and country (10%) Demonstrates a balanced and very high level of detailed knowledge of core concepts by providing a very high level of analysis. Utilises current, appropriate and credible sources. Demonstrates a balanced and high level of knowledge of core concepts by providing a high level of analysis. Utilises mostly current, appropriate and credible sources. Demonstrates a good level of knowledge of some of the core concepts by providing some level of analysis. Utilises some current, appropriate and credible sources. Demonstrates limited knowledge of core concepts by providing a limited level of analysis. Utilises few current, appropriate and credible sources. Demonstrates little, if any, knowledge of the core concepts with extremely limited, if any, analysis. Utilises little, if any, current, appropriate and credible sources.
Student achievement
Economic environment (20%) The ideas are arranged in an extremely logical, structured and coherent manner. The ideas are arranged in a fairly logical, structured and coherent manner. The ideas are arranged in a logical, some-what structured and coherent manner. The ideas appear less logical, structured and presents in fairly incoherent manner. There is little, if any, coherent structure to the document.
Student achievement
Political/financial environment (20%) The ideas are arranged in an extremely logical, structured and coherent manner. The ideas are arranged in a fairly logical, structured and coherent manner. The ideas are arranged in a logical, some-what structured and coherent manner. The ideas appear less logical, structured and presents in fairly incoherent manner. There is little, if any, coherent structure to the document.
Student achievement
Social/cultural environment (20%) The ideas are arranged in an extremely logical, structured and coherent manner. The ideas are arranged in a fairly logical, structured and coherent manner. The ideas are arranged in a logical, some-what structured and coherent manner. The ideas appear less logical, structured and presents in fairly incoherent manner. There is little, if any, coherent structure to the document.
Student achievement
Technological environment (20%) The ideas are arranged in an extremely logical, structured and coherent manner. The ideas are arranged in a fairly logical, structured and coherent manner. The ideas are arranged in a logical, some-what structured and coherent manner. The ideas appear less logical, structured and presents in fairly incoherent manner. There is little, if any, coherent structure to the document.
Student achievement
Late assessment penalty
Other penalty
Best aspects of the assessment
Areas where improvement is needed
Final student achievement

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