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Posted: March 3rd, 2020
MKT301 Module 1 Case And SLP essay
Module 1 – Case
INTRODUCTION TO MARKETING, CONSUMER, AND
PRODUCT
Assignment Overview
Research: Understanding The Marketing Environment
To correctly identify opportunities and threats to their product, Marketing
Managers need to understand the marketing environment in which the
products operate.
Case Assignment
Using the industry of the product/service you chose in your Online assignment help tutors – Discussion
assignment, complete the following:
Industry Research
● Using articles predominately from the Trident Online Library’s full-text
databases (such as Academic Search Complete, Business Source
Complete and/or ProQuest Central), conduct secondary research on
the industry in which your chosen product/service operates.
● From your research and what you have learned in the readings,
identify 3 marketing environmental factors that will impact this type of
product/service. Describe and explain the chosen marketing factors
and discuss general market implications.
Since you are engaging in research, be sure to cite and reference the
sources in Ace homework tutors – APA format. The paper should be written in third person; this
means words like “I,” “we,” and “you” are not appropriate. For more
information see Differences Between First and Third Person.
See the Student Guide to Writing a High-Quality Academic Paper,
including pages 13 and 14 on in-text citations. Another resource is the
“Writing Style Guide,” which is found under “My Resources” on the TLC
portal. All research should be cited in the body of the paper. In-text
citations and corresponding references should be included in your paper.
The use of direct quotes is strongly discouraged.
Use the attached Ace homework tutors – APA-formatted template (MKT301 Case1) to create
your submission.
Assignment Expectations
Your submission will include:
● Trident University International’s cover page
● A two-page paper with Ace homework tutors – APA citations (2-3 sentence introduction,
body, 2-3 sentence conclusion)
● The reference list page in Ace homework tutors – APA format (see specific research
requirements)
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