Posted: May 13th, 2018

MKT220-750 Test 1 (Fa14): BASIC MARKETING CONCEPTS

Question 12 out of 2 pointsThe H&R Block company wants to adopt the marketing concept as a business philosophy. To be consistent with this decision, which of the following philosophies is most appropriate?Question 22 out of 2 pointsThe marketing concept affectsQuestion 32 out of 2 pointsHealth Care Systems, Inc. rolls out an innovative nurse-on-call information system available online. The product is not widely accepted because patients don’t see the need for such a service. This situation represents a failure in which aspect of implementing the marketing concept?Question 42 out of 2 pointsToday, establishing long-term, mutually beneficial arrangements in which both the buyer and seller focus on value enhancement through the creation of more satisfying exchanges is known asQuestion 52 out of 2 pointsThe focal point of all marketing activities isQuestion 62 out of 2 pointsWhen Campbell’s introduced a line of low-sodium soups in response to customer demand, it was following which one of the following philosophies?Question 72 out of 2 pointsDuring the Industrial Revolution demand for manufactured goods wasQuestion 82 out of 2 pointsWhich of the following statements describes the best use of the Internet by a marketer?Question 92 out of 2 pointsFrom the 1920s to the 1950s, demand for manufactured goods decreased, leading to the ____ orientation.Question 102 out of 2 pointsFor most firms, the costs of marketing activities consume approximately what portion of the consumer’s dollar?Question 112 out of 2 pointsWhich of the following is most likely to be an idea marketer?Question 122 out of 2 pointsWhen DataComp Corp., a producer of software, delayed the introduction of its new spreadsheet app to modify the package, its scheduled TV advertisements announcing the new product needed to be revised. In this case, a change in the ____ variable caused changes in the ____ variable of the marketing mix.Question 132 out of 2 pointsWhich of the following companies is the best example of a service marketer?Question 142 out of 2 pointsWhich of the following is essentially an uncontrollable factor in developing a marketing mix?Question 152 out of 2 pointsDeciding to add gel insoles to its running shoes would be a change in the ____ element of the marketing mix for Nike.Question 162 out of 2 pointsConsumers buying products online have dramatically affected the ____ variable of the marketing mix.Question 172 out of 2 pointsThe marketing concept focuses onQuestion 180 out of 2 pointsNabisco learned that health-conscious consumers preferred lower fat snack and lower-carbohydrate foods. At the same time, the firm saw sales of such products slumping and was careful not to launch any new varieties of these products for a while. Which of the following best describes Nabisco’s action?Question 192 out of 2 pointsWhich category of income are marketers most interested in?Question 202 out of 2 pointsThe 1990 Nutritional Labeling and Education Act directly prohibitsQuestion 210 out of 2 pointsSiriusXM Radio is concerned about how the increasing use of smart phones will affect the future sales of its satellite radio service. The company decides to gather information about the changing trends in music access and delivery to prepare for this trend. Sirius XM’s process is calledQuestion 222 out of 2 points____ competitors are the most significant to marketers because buyers see the different products of these firms as direct substitutes for each other.Question 232 out of 2 pointsAfter several children became ill while playing with toys imported from outside the U.S., medical researchers found several illegal chemicals, including lead in the paint. These toys were sold primarily through websites on the Internet. Which of the following agencies would most likely have jurisdiction over the problem with lead in the paint of children’s toys?Question 242 out of 2 pointsWhich of the following actions is illegal?Question 252 out of 2 pointsConsumer confidence and willingness to spend begins to increase during periods of ____, and marketers must remain very flexible to make the necessary adjustments.Question 262 out of 2 pointsWhile playing soccer, Bryan suddenly fell and broke his arm. Needing to get to the hospital, he was not only interested in the nearest location, but also the shortest emergency room wait time. He remembered seeing a billboard for The Cleveland Clinic promoting their time-text service where he could call the number GET-TXT-TIME and they would text him the approximate waiting time at the closest three hospital locations. The Cleveland Clinic is providing enhanced service to its patients by capitalizing on which environmental force?Question 272 out of 2 pointsWhich of the following statements about self-regulatory programs is false?Question 282 out of 2 pointsThe FTC can issue a cease-and-desist order, which is an injunction toQuestion 292 out of 2 pointsMarketers who view political forces as being beyond their control are taking a(n) ____ response toward these forces.Question 302 out of 2 pointsTexas rice farmers wish to get their product into the Japanese market but are hindered by a complex maze of regulations imposed by the Japanese government. The farmers are most likely to attempt to influence which aspect of the marketing environment?Question 312 out of 2 pointsWhich of the following companies would probably be most interested in tracking discretionary income levels?Question 322 out of 2 pointsPrice discrimination is prohibited by the ____ Act.Question 332 out of 2 pointsTechnology isQuestion 342 out of 2 pointsJennifer is interested in joining Kappa Lambda Iota sorority. She begins to shop at Sarah’s, a local store where the Kappas buy their clothes. She also asks her family for a new car because all the sorority members have new cars. In these instances, Jennifer is influenced byQuestion 352 out of 2 pointsGrant Turner makes an appointment to visit with a new dermatologist in town because of a recent bad sunburn. When he arrives at the dermatologist’s office, Grant notices a foul odor in the air, worn floor coverings, cluttered rooms that have paint peeling from the walls, and poor lighting. However, the other patients in the waiting room were talking about how much they liked the doctor. While Grant viewed the dermatologist as competent, Grant decided not to visit him again even though the dermatologist recommended a follow-up. Which situational influences are most likely to have affected Grant’s decision?Question 360 out of 2 pointsMario and his friend have been talking about their love of Bose headphones and speakers. Mario’s friend mentions a consumer report that he read the week before that stated Bose products had higher prices but lower quality than in previous years. Mario thought to himself that perhaps his friend had misread the report, because Bose had always been the best. This perceptual process is known as selectiveQuestion 372 out of 2 pointsAs Brianna walks to classes, she selects, organizes, and interprets the sensations she is receiving through her sense organs. Brianna is experiencing the process ofQuestion 382 out of 2 pointsWhen Julia goes to the first class of her Operations Get research paper samples and course-specific study resources under   homework for you course hero writing service – Manage ment course, she finds out that in addition to the textbook she already purchased, she also needs a copy of the book The Goal. At which stage of the consumer buying decision process is Julia?Question 392 out of 2 pointsWhich American subculture spends the highest proportion of its income on utilities, footwear, children’s apparel, groceries, and housing?Question 402 out of 2 pointsA major determining factor in deciding which type of problem-solving process should be used depends on the individual’s intensity of interest in a product and the importance of the product for that person. This is known as an individual’sQuestion 412 out of 2 pointsAfter doing considerable shopping, Eric has just decided what brand and type of athletic shoes to buy and where he’s going to buy them. In what stage of the consumer buying decision process is Eric?Question 422 out of 2 pointsWhich of the following buying situations is most consistent with routinized response behavior?Question 432 out of 2 pointsThe three major categories of influences on the consumer buying decision process are:Question 442 out of 2 pointsJustin is purchasing his third car in the past five years. He has been a car enthusiast ever since he was a young boy. Justin likes to spend his free time looking at car magazines, going to car shows, and watching NASCAR. Justin’s interest in cars is referred to asQuestion 452 out of 2 pointsThe development of a person’s self-concept is a function ofQuestion 462 out of 2 pointsPerception is a three-step process that involvesQuestion 472 out of 2 pointsAfter certain inputs have been selected to reach an individual’s awareness, the next step in the perceptual process is perceptualQuestion 482 out of 2 pointsWhen organizing perceptual inputs, people tend to mentally fill in missing elements in a pattern or statement. This principle is calledQuestion 490 out of 2 pointsEvan has just been hired as a product manager for a major technology firm. Currently, he is making purchases for his new apartment and upcoming job. His purchase of _____ would most likely be done through extended response behavior, while his purchase of ____ would be purchased through limited problem solving behavior.Question 502 out of 2 pointsStacy is going to the store to buy milk and cereal. She will most likely use ____ in her consumer decision-making process.

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