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Posted: November 30th, 2021
Mkt/435 week 2 | Management Assignment: I need help writing a research paper.
Resource: Consumer Behavior: Building Marketing Strategy, Ch. 10, Brand Personality ~ Hire our professional writers now and experience the best assignment help online with our custom paper writing service. We ensure your essays and assignments are expertly researched, written and delivered on time. ~ Grading Guide
Choose an organization with which you are familiar or use the organization you chose for the Week 1 assignment.
Create an 8- to 10-slide Microsoft® PowerPoint® presentation with speaker’s notes representing how this organization manages and develops its brand personality, and deliver the following:
- Find an ad (digital or non-digital) that you feel communicates a strong brand personality. Get custom essay samples and course-specific study resources via course hero homework for you service – Include this ad in your presentation.
- Describe that brand personality in terms of the dimensions in Figure 10-2 (p. 369 in Consumer Behavior: Building Marketing Strategy).
- Describe the various techniques used in the ad (celebrity endorser, user imagery, executional factors, etc.) and how that links to the personality they are communicating.
- Review what traits you believe are good to have in a brand personality.
- Analyze how this brand personality impacts competitive positioning.
- How does this ad impact your belief in the brand or impact your motivation to purchase from this organization?
Format your presentation consistent with APA guidelines.
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