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Posted: September 10th, 2021
MGF5690 SERVICE AND OPERATIONS MANAGEMENT
ASSIGNMENT 2
Word count: 1,000 words (+/- 10%, excluding bibliography)
Write a page paper – Describe a new service (or an improvement to an existing service), different to the one you used in Assignment 1.
The service described for Assignment 2 should deliver exceptional, competitive value in an existing market by applying operations principles described in weeks 5-9 of the course. It is recommended that you also draw from week 4 of the course to aid your discussion. You can identify a service drawn from your own difficulty/dissatisfaction with an existing service, or a service gap you’ve identified in the market.
As before, identify an existing market with incomplete or sub-optimal service delivery that could improve or innovate the ‘value’ currently provided to customers (in the areas described in weeks 5-9 of the course).
Your discussion should address the following:
• The core value or ‘job’ the customer wants done by the particular service
• The gap between what is currently offered and what your service design does/should do
• How you would use operations principles (e.g. inventory, capacity or demand planning, waiting line management, quality control, project management, or employee training or IT) in the design of the new/improved service, and how this would provide an advantage in the existing market.
You should draw from the following course materials:
1. The lecture slides and reading materials from weeks 5-9 of the course
2. The above points that will be used to grade your final work (as well as a general ~ Hire our professional writers now and experience the best assignment help online with our custom paper writing service. We ensure your essays and assignments are expertly researched, written and delivered on time. ~ Grading guide on the following page).
~ Hire our professional writers now and experience the best assignment help online with our custom paper writing service. We ensure your essays and assignments are expertly researched, written and delivered on time. ~ Grading CRITERIA
50-60% (or lower) 60-70% 70-80% >80%
Key issues
Problem is somewhat clear. The argument shows signs of promise even if it is not fully unified or fully developed. Has well defined problem. Clearly describes or quantifies the problem to be addressed. Strives to persuade the reader. Has well defined problem/question. Sets an especially challenging or original task that is fulfilled.
Depth of analysis Much more is needed to enable a sufficient analysis (e.g. missing or incomplete information) The research, while sufficient to pass, does not seem to fulfill all of the needs of the argument. Certain essential facts may be missing from an otherwise acceptable paper. Uses source materials well. Engages different viewpoints related to the topic. Demonstrates excellent or innovative research, which is well ordered and cited. The literature is well chosen and an in-depth review is provided.
Synthesis of literature Relevant literature is missing or improperly addressed. Work is still needed to tie the paper’s ideas together. It applies up to date literature but somewhat superficially. Attempts are made to tie in the concepts of the course. The paper is well informed, demonstrates awareness of relevant literature, theories and concepts developed in the course. The paper is well informed, synthesises the relevant literature, theories and concepts. Organises the research into a clearly and carefully delineated paradigm. There is an attempt at more than just importing an existing paradigm into a new situation.
Writing style Higher degree of error, making the paper difficult to follow. The paper is readable, but the level of error is high or shows signs of general and repeated carelessness. Is mostly free of grammatical errors, some ambiguities. Is written in a lucid style and is error-free. Is polished.
References Inconsistent referencing, referencing errors (such as missing citations or misspelled names). Makes use mostly of unit materials, some additional references. Some references and citations do not follow acceptable format. Good use of course materials, some additional references are included. Follows referencing format. Excellent use of course materials and significant efforts made to include additional references. Follows referencing format.
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