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Marketing to a global world: haiti
Assume that you are being sent to the country of Haiti to market the product you are using in your class marketing plan. Bag & Tag Laundry Service
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Considering everything we have learned so far about the marketing mix, environment and other factors you need to develop a plan to sell your product. Prepare your plan as if you were giving a briefing to the staff that is coming with you. Thus, it must be clear, concise and in professional business language.
Your briefing should include:
Will you standardize or adapt each of the four Ps in the marketing mix. Why? Be specific.
Review each of the four traits in the Hofstede cultural index. What should your staff be aware of regarding differences between the US and your destination? Think carefully, you don’t want to embarrass your firm or insult your hosts.
What is the country’s currency and exchange rate against the dollar? Average income? What does this suggest about how affordable your product will be for the average consumer?
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Yes! Our experienced writers can tackle any paper, even with tight deadlines like 6 hours. Specializing in diverse subjects, they ensure your assignment is top-notch. If you’re searching for the best site to write your paper fast, we’re your solution, with over a decade of expertise across academic levels.
Finally, list one thing that your staff should know about the economic environment (what is important about the country – do NOT use exchange rates or PPP). Also, list one “just for fun fact” that your staff will enjoy knowing about their destination.
As always, college level writing is expected and if you use a source be sure to give credit (it is not necessary to cite the material directly from the course).
In your responses, comment on the conditions in the country as if you were going with your classmates.
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