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Posted: July 13th, 2022

Marketing Research Assignment | Top Universities

This study seeks to identify factors that may influence lecture attendance patterns of students enrolled in College of Business courses

• To identify the personal circumstances of students that have the greatest influence on lecture non-attendance.

Phase 1 of the research project will train you in conducting interviews and handling surveys, considering and documenting the sample you choose and finally entering all the data into SPSS (statistical software). This is a very ‘hands-on’ task that requires you to do a fair bit of practical real-life research work

Data Analysis

4. Analyze the data, using frequencies, cross tabs (Chi-Square Tests), numerical summaries, and any other appropriate tests. Also, consider transforming and recoding the data if needed. Get Marketing Assignment: I need help writing a research paper.

 

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