Order For Similar Custom Papers & Assignment Help Services

Fill the order form details - writing instructions guides, and get your paper done.

Posted: May 27th, 2022

Market entry strategy

Market entry strategy

Introduction
Sweden has been one of the most performing economies in the region commonly referred to as the NORDICS. As a country with close business ties with the United States, Sweden and the U.S have been benefiting from bilateral trade. Also, it is a country that depends on trade to maintain its economic stability hence it takes business and trade seriously. With that in mind, what then could be the best market strategy for a light and ion therapy lamp company? This paper seeks to answer the foregoing concern by providing the best possible strategy.
There are a variety of market entry strategies for a new company seeking to expand to new markets. The choice of each strategy determines the success or failure of the business (Hariri, 2017). In that regard, it would be prudent for the light and ion therapy lamp company to use the “Joint venture” market entry strategy. This is the best as it best suits any company seeking to expand into new markets. Additionally, it is important to joint venture with local entities as it makes it possible to get firsthand information about the culture, businesses and social factors that may be different from the culture of the expanding company (Forbes, 2013). Further, the move to partner makes it easy to learn about the market dynamics and reliable contacts and ultimately to know which clients to target.
Among the advantages of this strategy we have getting proper distribution networks, possibility of sharing the risks involved and also high chances of increasing sales hence profits. Further, as mentioned earlier, the new company may also get the local entity’s customer information to ease marketing. To add on the above, the market opportunities in Sweden which highly uses smart technologies among other technologies that seek to increase ones productivity, would make it prudent to supply the light and ion lamps through an established local company with expansive market network. It would be important to note that Sweden has a threat of competition hence the company’s prices would determine its success or failure (Export.gov, 2017).
References
Export.gov,(2017). Country Commercial Guides Retrieved from www.export.gov/ccg Accessed on 8th December, 2017
Forbes, (2013). Making Joint Ventures A Strategic Success. Retrieved from www.forbes.com accessed on 8th December, 2017
Hariri, G., (2017). Market Entry Strategy Analysis retrieved from https://bizfluent.com/info-7934667-market-entry-strategy-analysis.html&grqid=sQMjzikR&hl Accessed on 8th December 2017

Order | Check Discount

Paper Writing Help For You!

Special Offer! Get 20-25% Off On your Order!

Why choose us

You Want Quality and That’s What We Deliver

Professional Writers

We assemble our team by selectively choosing highly skilled writers, each boasting specialized knowledge in specific subject areas and a robust background in academic writing

Discounted Prices

Our service is committed to delivering the finest writers at the most competitive rates, ensuring that affordability is balanced with uncompromising quality. Our pricing strategy is designed to be both fair and reasonable, standing out favorably against other writing services in the market.

AI & Plagiarism-Free

Rest assured, you'll never receive a product tainted by plagiarism or AI-generated content. Each paper is research-written by human writers, followed by a rigorous scanning process of the final draft before it's delivered to you, ensuring the content is entirely original and maintaining our unwavering commitment to providing plagiarism-free work.

How it works

When you decide to place an order with Nurscola, here is what happens:

Complete the Order Form

You will complete our order form, filling in all of the fields and giving us as much detail as possible.

Assignment of Writer

We analyze your order and match it with a writer who has the unique qualifications to complete it, and he begins from scratch.

Order in Production and Delivered

You and your writer communicate directly during the process, and, once you receive the final draft, you either approve it or ask for revisions.

Giving us Feedback (and other options)

We want to know how your experience went. You can read other clients’ testimonials too. And among many options, you can choose a favorite writer.