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Kaplan University AC 504 – Unit 1 Assignment

Assignment I
Tainted
Baby Powder Milk
Read
the Ethics Case China’s Tainted Baby Milk Powder on pp. 39–41 of your
text and answer the following questions (approximately one paragraph per
answer) from p. 40: 1, 2, 3, and 5
Questions:
Given strong profit growth, has there been any
damage to Baidu.com’s reputation?What would reputational damage affect, and how could
it be measured?What steps could Baidu.com take to restore its
reputation, and what challenges will it have to overcome?
In some cultures, a “culture of secrecy” or
manipulation of the new s is tolerated more than others. How can this be
remedied by other governments, corporations, investors, and members of the
public?

Assignment II
WorldCom
SituationRead
the Ethics Case WorldCom: The Final Catalyst on pp. 112–118 and answer
the following questions from pp. 118: 1, 2, 3, 4, 5, and 6.
Questions:
Write a page paper – Describe the mechanisms that WorldCom’s management
used to transfer profit from other time periods to inflate the current period.Why did Arthur Andersen go alone with each of these
mechanisms?How should WorldCom’s board of directors have
prevented the manipulations that management used?Bernie Ebbers was not an accountant, so he needed
the cooperation of accountants to make his manipulations work. Why did
WorldCom’s accountants go along?
Why would the board of directors approve giving its
Chair and CEO loans of over $408 million?How can a board ensure that whistleblowers will come
forward to tell them about questionable activities?
Assignment III

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