Professional Writers
We assemble our team by selectively choosing highly skilled writers, each boasting specialized knowledge in specific subject areas and a robust background in academic writing
Order For Similar Custom Papers & Assignment Help Services
Fill the order form details - writing instructions guides, and get your paper done.
Posted: March 20th, 2017
How Coca-Cola Uses Brand Equity
How Coca-Cola Uses Brand Equity
The Coca-Cola Company wears its royal red banner high and proud. The association of Coca-Cola’s reputable brand and its world-renowned syrup-based beverage has become synonymous to being that “certain thirst-quencher” very well-incorporated in everyday lifestyle of many, but how do they use brand equity?
Brand equity is the added value endowed to products and services (Kotler, Keller, Ang, Leong, and Tan 283). Being that brand equity is of an intangible worth which includes the public perception of the brand and its company, the marketable strength of the brand versus its competitors, and everything else in between, it covers a wide scope of factors to consider hence The Coca-Cola Company ensures that all is kept with constant follow up in marketing, advertising, promotions, and sponsorships. The company keeps its brand equity strong, paying keen attention to how it can constantly improve its methods of brand visibility. The company has become the pioneer in opting to advertise its billboards in high-definition (HD), bringing a more dynamic way of presenting the Coca Cola emblem, which have numerous advantages, ranging from brand maintenance, sustainability, and even environmental issues (“Case Study: Coca-Cola”).
Over the years, the Coca-Cola Company has chosen strategic events and venues not only with that of mass appeal and of quality but also and more importantly, where premium product placement and brand visibility are guaranteed. A primary example would be the Olympics Games where a strong and continuous partnership is still present (“The Olympic Games”). Choosing such events that cater to positive human emotions creates an even more positive association with the brand. The Coca-Cola Company understands the significance of brand knowledge, in which efforts are exerted to keep its brand maintained at a level where recognition, patronization, and loyalty are secured and preserved—to sustain brand equity (Kotler et al 284).
Works Best paper writer websites, Custom term paper writing service and Research papers owl essays – Professional help in research projects for students – Cite d
“Case Study: Coca-Cola.” The Economic Times. 23 April 2008 – Affordable Custom Essay Writing Service | Write My Essay from Pro Writers. 12 September 2008 – Affordable Custom Essay Writing Service | Write My Essay from Pro Writers
<http://economictimes.indiatimes.com/Features/Brand_Equity_/Case_Study_Coca-Cola/articleshow/2973969.cms>
Kotler, Philip, Kevin Lane Keller, Swee Hoon Ang, Siew Meng Leong, and Chin
Tiong Tan. Marketing Get research paper samples and course-specific study resources under homework for you course hero writing service – Manage ment: An Asian Perspective. Singapore: Prentice
Hall. 2006 – Write a paper; Professional research paper writing service – Best essay writers.
“The Olympic Games.” The Coca Cola Company. 2008 – Affordable Custom Essay Writing Service | Write My Essay from Pro Writers.12 September 2008 – Affordable Custom Essay Writing Service | Write My Essay from Pro Writers
<http://www.thecoca-colacompany.com/heritage/olympicgames.html>
Why choose us
You Want Quality and That’s What We Deliver
Discounted Prices
Our service is committed to delivering the finest writers at the most competitive rates, ensuring that affordability is balanced with uncompromising quality. Our pricing strategy is designed to be both fair and reasonable, standing out favorably against other writing services in the market.
AI & Plagiarism-Free
Rest assured, you'll never receive a product tainted by plagiarism or AI-generated content. Each paper is research-written by human writers, followed by a rigorous scanning process of the final draft before it's delivered to you, ensuring the content is entirely original and maintaining our unwavering commitment to providing plagiarism-free work.
How it works
When you decide to place an order with Nurscola, here is what happens: