Posted: December 9th, 2022

HEALTHCARE

DISCUSSION BOARD DUE THURSDAY 250-300 WORDS
HEALTHCARE ORGANIZATION PROMOTION IN YOUR COMMUNITY
 
As with any other organization, once a product is developed by a health care organization it needs to be promoted to its target market. That way customers are aware that it exists, that it is available, and what the product specs are.
Promotion can take many forms and is often tailored to the results of market analysis. Advertising is the most common form of promotion; however, promotion efforts may also include personal selling, sales promotion, public relations, and direct marketing. As you go about your day, make a deliberate effort to be aware of examples of promotion from health care organizations you may not otherwise have recognized. Try to understand these efforts in light of concepts that have been discussed in recent weeks. Think about the impact these promotions have on you and your community.
To prepare for this Discussion:

Review this week’s Learning Resources.
Find one example of a health care organization’s promotion in your community (this can be by the same organization that you identified for the Discussion in Week 2, or another organization).

Post an example of a health care organization’s promotion (one of the 4 P’s of marketing mix) in your community. Include a link to the example if available or attach a jpeg image. Then, evaluate to whom the health care organization is marketing as well as the desired message. Finally, analyze how you think this promotion might reflect the strategic initiatives or marketing strategy of the health care organization and the effectiveness of the promotion’s message.
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RESOURCES
 
Zuckerman, A. M. (2014: 2024 – Essay Writing Service. Custom Essay Services Cheap). Healthcare strategic planning (3rd ed.). Chicago, IL: Health Administration Press.
Chapter 6, “Activity IV: Transitioning to Implementation
Thompson, J. M. (2010 – Essay Writing Service: Write My Essay by Top-Notch Writer). Collaboration in healthcare marketing and business development. In B., Freshman, L., Rubino, & Y. R., Chassiakos (Eds.), Collaboration across the disciplines in health care. (pp. 317–343). Sudbury, MA: Jones and Bartlett.
Copyright 2009 by Jones & Bartlett Learning. Reprinted by permission of Jones & Bartlett Learning.
Kotler, P., Shalowitz, J., & Stevens, R. J. (2008 – Affordable Custom Essay Writing Service | Write My Essay from Pro Writers). The role of marketing in health care organizations. In Strategic marketing for health care organizations: Building a customer-driven health system (pp. 3–1 2). CA: Jossey-Bass.
Copyright 2008 – Affordable Custom Essay Writing Service | Write My Essay from Pro Writers by John Wiley & Sons, Inc. – Books. Reprinted by permission of John Wiley & Sons, Inc. – Books via the Copyright Clearance Center.
Maas, P., & Martin, E. (2009). Hatching a new identity: Market research breathes new life into an existing brand. Marketing Health Services, 29(1), 8–13. Retrieved from the Walden Library using the Medline database.
Copyright 2009 by AMERICAN MARKETING ASSOCIATION. Reprinted by permission of AMERICAN MARKETING ASSOCIATION via the Copyright Clearance Center.
Required Media
Laureate Education, Inc. (Executive Producer). (2011). Good Samaritan Hospital organizational chart – Week 4: Concepts of marketing and business development. Baltimore, MD: Author.

This week, Vice President of Strategic Planning and Business Development Jennifer Wilkerson discusses two of the projects Good Samaritan Hospital implemented from the strategic plan, the Spine Center and Joint Experience, and how strategic planning and marketing were intertwined for their success.

Week 4: Concepts of marketing and business development – Jennifer Weiss Wilkerson (Video Transcript)

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