Posted: September 10th, 2023

Facebook Strategic Get research paper samples and course-specific study resources under   homework for you course hero writing service – Manage ment Case

Facebook Strategic Get research paper samples and course-specific study resources under   homework for you course hero writing service – Manage ment Case lntroduction The case introduces Facebook, which started as a small social media networking site and its impact of the community. By 2005, Facebook had started spreading and was operating effectively compared to other well-funded networking websites. Facebook grew from a simple programming platform to a fully functional technology business with a network of employees and millions of users. Over time, the founder, Mark Zuckerberg had made significant effort to improve the user’s experience while working under the laid down metrics. For example, he had to focus on developing the right objectives for the company against all the challenges to its overall growth. Therefore, the strategic management case of Facebook explains the start of his programming and creation of software and its later growth into an influential technology business across the world.
Facebook was founded when Mark Zuckerberg was an undergraduate at Harvard and enjoyed building computer software applications during his leisure time. lnitially, Facebook was used by students in college campuses for interacting with their friends and dating and it was largely involved paper-based directories for the students. The directories contained the inventory of the basic information about each new student and information like hometown, high school, extracurricular activities, and a photograph. The idea of Facebook enabled social applications and interactions among most students who were seeking dates and sought to identify potential romantic partners. Zuckerberg took the idea of Facebook as a new business venture and sought to expand it in Harvard university. ln January 2004, Harvard University had different residential Facebook services for houses. The only limitation was that students could only search those they belonged to the same residential house. The vision and idea of Zuckerberg was to create a college wide Facebook online where students could access regardless where they lived.
ln few weeks, Zuckerberg had coded the original version of thefacebook.com and on 4th February 2004, the website was available for his classmates to access. The name of the site was later changed to facebook.com. The audience at Harvard responded positively and with wide spread interest. By the late February, facebook.com had 10,000 registered users for the website. The website spread out and different colleges wanted the version of Facebook for their college. But Zuckerberg had designed for Harvard college only and not for having Facebook across schools.
By the early march 2004, Facebook was launched and Yale, Columbia and Stanford, where it was thought that Harvard had a lot of friends and it would pick up to the website and would be convenient due to friendship with Harvard.
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By the early march 2004, Facebook was launched and Yale, Columbia and Stanford, where it was thought that Harvard had a lot of friends and it would pick up to the website and would be convenient due to friendship with Harvard.
By June 2004, Facebook was serving about 30 colleges and had approximately 150, 000 registered users. Zuckerberg was overwhelmed by the work of maintaining the website and balancing his studies. Later, he called out to his two friends, Dustin Moskovitz and Chris Hughes to help, and they together spent the rest of 2004 handling the demand for the Facebook service from students on college campuses around the world. Zuckerberg explains they did not intend to have a company because they had no cash to run it. ln the first three months, they rented one server for $85 for a month. They had a network of banner ads running, but it was not making enough money.
lndustry Overview During the start of Facebook, the technology industry has struggling and largely underdeveloped. Among the social network websites there were several social networks in the late 1990s. A social network like sixdegrees.com was created in New York City. The network failed in the early 2000s after the stock market when most technology companies struggled to stay in business. The company failed to traction after 2000. ln terms of the communication services, most communication services were developed in late 1990s to enable communication across social network. Services like email through a service called FindMail, which became eGroups. Other services include lCQ and Evite. Business and professional services involved the creation of online business and professional networks such as Linkedln that allowed the venture capitalist and executives from public companies in hiring. Lastly, recreational social networks were created by the early 2000s such as Friendster that is a platform that allowed for online presence of friends and Myspace that was an online community that allows people to meet friends of their friends.
Overview of Facebook Company ln 2004, Facebook was freely available and accessible to anyone with an “.edu” email account that was limited to college students. lnitially, Facebook was designed to limit the access of information to the primary network and not beyond the friends of the students and the school community. lt was simple and important to security measures to promote local networking. Facebook emphasized on the safety and privacy of the user’s information. By the summer of 2004, Zuckerberg redesigned the website and added new servers to host the growing website. Zuckerberg befriended Sean Parker who was advising the company and later signed to be the president of Facebook. Zuckerberg used the connections of Parker to get investors and entrepreneurs. By seven months, Facebook had grown a great number of users about 200, 000 users and a widely known entrepreneur made a significant investment into the new company.
The core business model of Facebook was to try and generate cash flows to fund the hosting of the websites through advertisements. Other sources of revenues for the company includes banner advertisement, and sponsored groups in the platform. By 2005, there was a high demand for the security and privacy of information on the technological platform. Facebook created a mission to ascertain the security and privacy: to increase information flow between people and to help learn what’s going on their world and express themselves. By April 2006 – Write a paper; Professional research paper writing service – Best essay writers, Facebook organization had grown having over 100 employees and most were located in a single office in Palo Alto, CA. The management team was composed of Mark Zuckerberg (CEO), Moskovitz as the CTO, Owen Natta as COO and Matt Cohler as the VP of strategy and business operations. The driving principles to getting more management personnel was the need for raw intelligence and the alignment to the nature of the work in the company. Zuckerberg defined an experimentation culture for Facebook.
Additional Growth Opportunities First, Facebook was not available to most colleges outside of the US. lt was a US phenomenon. Opening the social media site to other colleges and people around the world was a huge opportunity for growth for the company. Secondly, Facebook management was evaluating the possibility for expansion of the technology into other areas. Such expansion would support the long-term focus of the company to become a successful technological company. Finally, Facebook was ready to improve its existing directory utility for the core user base. However, Facebook had to deal with stiff competition from similar platforms. Facebook as a company dealt with the competitive companies such as MySpace, and Friendster which were slightly different and had slightly different ideas for development and growth. However, Facebook prevailed through becoming an extraordinary phenomenon and had a growing user base.
Conclusion The growth of Facebook can be directly linked to their strategic management focus and performance over time. ln my opinion, l believe Mark Zuckerberg and the senior management of Facebook adopted consistent and advanced strategic management principle. The consistent strategic principles of innovation and product development were useful in shaping the growth of the company to billions of users across the word. For example, the concept of allowing the users the freedom of dictating the privacy and the ability to access information other want to share was critical. Most importantly, the strategic partnerships with friends and getting financing from investors helped to finance the growth of the company. Facebook was keen on improving the experience of the users while protecting their privacy. Such strategic management principles helped users to gain trust in the company and share their information through the social media platform.

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