Posted: April 29th, 2021

Explain what is meant by Marketing? (60 words). Discuss how 7Ps

focus of the Assignment Brief
Questions:
1. Explain what is meant by Marketing? (60 words). Discuss how 7Ps are used to
create customer value? (240 words). Your points should be centred around the
following words/phrases:
• Determining the best product/service strategy
• Ensuring the effective distribution of products/services
• Informing customers of the existence of products/services and
persuading them to buy
• Determining the price at which products and services should be sold.
• Ensuring that after sales service (people) is of the right quality in the
physical/virtual environment through efficient processes.
Q1 24Marks
2. Explain how a business can use marketing to remain competitive? Use SWOT
analysis to explain your answer (remember, SW is internal, and OT is external)
(275words)
Q2 22Marks
3. Write a page paper – Describe Ansoff’s growth matrix (75 words). How can businesses use Ansoff’s
matrix to become successful? (225 words)
Q3 24Marks
4. Explain how a business can use digital marketing to improve its performance and
growth (275words).
Q1 22Marks
NB: You would need an introduction and conclusion of the assignment (200words: 6marks
for introduction & conclusion and 2marks for Table of Content)
Cover page just like you did in other assignments with the following
details:
Assignment: Value Creation for customers in business environment
Student ID: We don’t need your name as we mark blindly, but ID
Module: Introduction to Marketing
Tutor Name: Put your Tutor Name here
Date of Submission: Monday, 22nd March 2021 by 2pm
This would be a whole page!
The below table of Content and Structure is ONLY a GUIDE (do not
take it as a Bible or a Qua’ran, please), that can be worked on to make
the heading/subheadings shorter.
Those that try to be creative with it will be rewarded accordingly.
Please do NOT copy word for word to avoid high similarity.
Please write your work in 3rd person not 1st meaning, avoid ‘I’ and
“we” in your work. Use the Author, Writer and Researcher. For this
one, you may assume a role given in the assignment, if any.
Do not use WE, use the name of the company, the firm, the
business, the organisation. Also, do not use contractions i.e.,
shouldn’t, couldn’t etc. Instead use could not, should not.
Remember! Cover page, Table of Contents and Reference
page are NEVER part of 1350 word count.
TABLE OF CONTENTS PAGE #
Introduction …………………………………………………………
What is meant by Marketing and how 7Ps create customer value?………….
Define Marketing and marketing mix including 7Ps……………………………
How 7Ps create customer value…………………………………………….
Determining best product/service strategy………………………………………
Effective distribution of products/services……………………………………….
Informing customers of products/services and persuasion to buy………………..
Determining price for products/services…………………………………………
Ensuring that after sales service (people) is of the right quality in the
physical/virtual environment (Physical evidence) through efficient Processes…
Explanation of how business use marketing to remain competitive using
SWOT analysis…………………………………………………………………
Define competitive environment and SWOT…………………………………………
Strength………………………………………………………………………
Weaknesses……………………………………………………………………
Opportunities…………………………………………………………………
Threats………………………………………………………………………..
Write a page paper – Describe Ansoff’s Growth matrix and how businesses use Ansoff’s matrix
to become successful……………………………………………………………
Write a page paper – Describe Ansoff Growth matrix……………………………………………..
How businesses use it to become successful…………………………………
Explain how business use digital marketing to improve performance and
growth……………………………………………………………………………
Define and explain digital marketing……………………………………………
Role/function/uses digital marketing (4 to 5…………………………………
Conclusion……………………………………………………………
References…………………………………………………………….
Report
The word count below are only indicative.
1.0 Introduction 100words (This is about writing the 3 or 4 sentences briefly on the four
main areas of the assignment (What is meant by Marketing and how 7Ps create customer value,
Explanation of how business use marketing to remain competitive using
SWOT analysis, Write a page paper – Describe Ansoff’s Growth matrix and how businesses use Ansoff’s matrix to become
successful & Explain how business use digital marketing to improve performance and
growth)
Few examples of opening sentence for the report
This report will look at the …
This assignment is prepared/ to address/provide…
This report looks at …
The report aims at…
In this report, the Author will set out …
This report seeks to …
This report will highlight…
2.0 What is meant by Marketing and how 7Ps create customer value?
2.1 Define Marketing and marketing mix including 7Ps (60 words)
2.2 How 7Ps create customer value (240 words)
Determining best product/service strategy
Effective distribution of products/services
Informing customers of products/services and persuasion to buy
Determining price for products/services
Ensuring that after sales service (people) is of the right quality in the
physical/virtual environment (Physical evidence) through efficient Processes
Must include in-text citation of sources from core and essential reading from this Module stated in the
Module Handbook to gain more marks.
3.0 Explanation of how business use marketing to remain competitive using
SWOT analysis
3.1 Define competitive environment and SWOT
3.2 State what is SWOT? Take note of internal and external element of it! (30
words)
3.3 Come with 3 Strengths that a firm could use in grabbing 3 opportunities to
gain competitive advantage in a market (115 words)
3.4Come up with 2 weaknesses that a firm can use its strength(s) to neutralise 2
threats in its external environment in order to remain competitive in a market (100
words)
Must include in-text citation of sources from core and essential reading from this Module stated in the
Module Handbook to gain more marks.
4.0 Write a page paper – Describe Ansoff’s Growth matrix and how businesses use Ansoff’s
matrix to become successful
4.1 Define and describe Ansoff’s Growth Matrix (75 words)
4.2 Explain the 4quadrants and select any 2 of the 4 in terms of how a business
might use it become successful in the market. (225 words)
Must include in-text citation of sources from core and essential reading from this Module stated in the
Module Handbook to gain more marks.
5.0 Explain how business use digital marketing to improve performance
and growth
5.1 Define and explain digital marketing (65 words)
5.2 Role/function/uses digital marketing (roughly 53words for each of the 4
uses)
Must include in-text citation of sources from core and essential reading from this Module stated in the
Module Handbook to gain more marks.
Conclusion (100words)
In conclusion/ final analysis/discussion/evaluation, explanation, etc., the author has
highlighted… (A summary of each of the main heading by way of two sentences as guide for those
struggling to write one)
References
This is about credible academic sources from Books and Academic Journals
which will earn you better grades, not Wikipedia and the like.
Please do not number or letter your sources. They only need to be arranged.
in an alphabetical way
For a Book (5 Key information):
Author(s), Year, Title, Place of publication, Publisher, chapter and page number – if making
direct quote.
If you have all the above information from an online book, that means it is also available
through hardcopy, you do not have to state online as all you need for a physical copy is
available. This increases your credibility!
Example:
Blythe.J Martin.J (2019: 2024 – Online Assignment Homework Writing Help Service By Expert Research Writers) ‘Essentials of Marketing’. 7th Edition, Pearson Higher Education
New York
Needle, D., and Jane Burns, J. (2019: 2024 – Online Assignment Homework Writing Help Service By Expert Research Writers) An introduction to Business and its Environment, 7th
Edition. Andover, Cengage Learning
Otherwise bring in online in bracket just after the name/title of the Book and any link that
will take you to the source.
Example for eBook:
Little, S.E. (1988) Organisational Change [online], Available from:
http://data.london.gov.uk/datastorefiles/documents/ID2010 – Essay Writing Service: Write My Essay by Top-Notch Writer-a-london-perspective.pdf[Accessed: 01.12. 2020].
For a Journal article:
Give the author/publisher name, year/date, name of the journal, issue number, volume
number and page number(s).
Example:
Kaye, G.R. (1993) ‘Developing an information Technology Strategy’, International Journal
of Information Get research paper samples and course-specific study resources under   homework for you course hero writing service – Manage ment, Issue No.2, Page number of articles represented by p. 34, more
than a page pp34 – 35.
Online Journal
Author’s surname, INITIALS., Year. Title. Journal Title. [Online], Volume number and Issue
No./Vol. No., P2
For example:
Banyard, P., 2007. ‘Tyranny and the tyrant from Stanford to Abu Ghraib.’ The Psychologist.[Online], 20(8) 494-495
Journal of Get research paper samples and course-specific study resources under   homework for you course hero writing service – Manage ment. Available: http://www.journals.sagepub.com/home/jom.
Website Sources
Bloomberg Business Week. Available: https://www.bloomberg.com/businessweek.[Accessed: 27.12.2020].
Financial Times. Available: https://ft.com. [Accessed: 15.02.2021].

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