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Posted: May 13th, 2018
Economic environments affect marketing decisions
The demographic and economic environments affect marketing decisions, including that of the political and cultural environments
Please answer the following three questions:
1. The video suggests that TOMS Shoes are primarily bought and valued by a younger generation. Discuss how each of the following generational groups might react to TOMS Shoes: the baby boomers, generation X, and the millennials.
2. The chapter mentions the potential for controversy related to cause-related marketing: organizations that engage in such practices walk a fine line between increased sales and an improved image and facing charges of exploitation. How do you think TOMS Shoes does with respect to this controversial line?
3. The chapter states that we “use products, brands, and services as a means of self-expression, and (we) buy products and services that match our views of ourselves.” Associate this idea with TOMS Shoes.
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