Posted: July 13th, 2022

E-Commerce Monitoring And Control Policy Assignment| Assignment Help Services

An Intellectual Capital

Simply New Zealand needs to be aware of the breach of Intellectual Property that can occur when existing employees leave the company to work for other related industries.  Examples of loss can include software, ideas, business processes, and project work.

1 Illustrate to Simply New Zealand three (3) potential impacts that theft of intellectual property due to employees moving to competitors can cause for an e-commerce business.

2 For each of the three (3) potential impacts identified in Q A.1 above, explain one (1) example of how to minimize or negate the potential impact.

B Analytical Opportunities

Behavioural & Attitudinal Data

3 Identify and evaluate examples of the following three (3) analytical opportunities for Simply New Zealand online store.  Include in your discussion the impact of e-business.

(a)Demographic profiling

(b)Spend by category (individual and total)

(c)Satisfaction drivers

4 Identify four (4) factors an e-commerce CRM (customer relationship management) system can measure to assist in the control of an online business.

5 Analytical tools are crucial to the success of an online store.  However, Simply New Zealand needs to understand how technology for e-commerce can measure online store activity.  Explain four (4) features for measurement and/ or reporting features that Google Analytics offers.

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Safeguarding customer information – e-commerce systems require effective and reliable controls to maintain data integrity, ensure member privacy and protect Simply New Zealand computer and telecommunications systems from unauthorized intrusion, misuse or fraud.

User Authentication – Simply New Zealand will identify the customer before issuing authorization codes.  Once the customer has been identified, Simply New Zealand will assign an access code and password.  Each time a customer attempts to access the E-commerce system, his/her identity is authenticated.  Once the authentication has passed, the customer can access account information or engage in online transactions.

6 Suggest three (3) methods that could authenticate users (customers) of the Simply New Zealand e-commerce site to illustrate the robustness of security control for online transactions.

7 Identify for Simply New Zealand one (1) example of a weak password and one (1) example of a strong password.

8Malware is an umbrella term used to refer to a variety of forms of hostile or intrusive software.  For e-commerce, the risk can be at the server level. Identify three (3) potential malware threats and advise Simply New Zealand what damage this software can cause to Simply New Zealand’s e-commerce business.

9 Simply New Zealand has given all the new staff access to all areas of the e-commerce back end functions, files, and the server.  Explain two (2) reasons why this poses a significant risk to the business.

10 Another risk for e-commerce is excessive ISP outages or poor performance from an ISP.  Explain for Simply New Zealand two (2) actions to negate this risk and impact on the business. Get Marketing Assignment: I need help writing a research paper.

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