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Posted: January 31st, 2022
Developing The Brand IP
Deliverable Length: 10–15 slide PowerPoint with 200–250 words speaker notes per slide
The board has called a meeting to see how the new product for MM is coming along. Michelle calls you about the meeting.
“I like your ideas for branding the product,” she says. “I think the board wants an overview now of the whole process we are using for developing the new product. Can you do that?”
“Thanks for the comments about the branding strategy,” you say. “I tried to be creative with my approach. I’d be glad to show the board the process we are using to develop the new product.”
“Great,” she says. “Why don’t you do what you did last time? The 10–15 slides that you presented worked well in the 30-minute time slot.”
“In the past I’ve done similar presentations and have a format that really works. The board has been very receptive to the flow of the information and I think it will work for us for this presentation too,” she adds. “I’ll instant message the information to you after our meeting. The flow might work for you also.”
“Great,” you respond. “I’ll get started on this first thing in the morning.”
When you get back to your office, the instant message from Michelle is on your screen. It reads:
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These are the areas we need to cover in the presentation.
Idea generation
Idea screening
Concept development and testing
Marketing strategy development
Business analysis
Product development
Test marketing
CommercializationBe sure to include the information from our discussions on branding as part of the marketing strategy development phase of the process.
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Length of Deliverables: 10–15 slides Speaker notes of 200–250 words per slide in PowerPoint
The board has arranged a meeting to discuss the progress of the new MM product. Michelle calls to inform you about the meeting.
“I appreciate your product branding ideas,” she comments. “I believe the board now wants an overview of the entire approach we’re utilizing to develop the new product.” “Are you capable of doing that?”
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“Thank you for your feedback on the branding approach,” you say. “I attempted to be innovative in my approach.” I’d be delighted to demonstrate to the board the process we’re employing to build the new product.”
“Excellent,” she says. “Why don’t you do what you did last time? The 10–15 slides that you presented worked well in
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