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Posted: May 13th, 2018
Determine what factors you will use to rate each country
Determine what factors you will use to rate each country
For this assignment, you evaluate and determine which country/region is the best fit for the company of your choice to have international operations. Then, you will prepare a 3-4-page report, to include a weighted comparison chart.
1. Utilizing sources used for RA1, as well as other reputable and relevant sources, create a comparison chart regarding all the choices of countries/regions following the instructions below:
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A. First, determine what factors you will use to rate each country/region, depending on the operations you chose to expand.
a. Consider areas such as attractiveness, strategic importance in the global marketplace, target markets, and possible synergies with current operations.
b. For each one of these areas, some factors should be identified in order to allow for a better assessment of all countries/regions under consideration.
Examples are provided in the following table:
| Attractiveness | Size of Market
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| Importance in the global market place | Important source of industry innovation
Home market of global customers and/or competitors Home of most demanding customers Home of big number of potential customers, etc. |
| Possible synergies with current operations | Activities shared with other business from the same company
Local partners that would share operations Proximity to other current or targeted markets |
A. List all countries/regions along with rating factors. Assign each factor a weight, according to its importance leading up to the final decision. All weights should add up 100%.
B. You should grade each country/region under consideration on each factor, using a scale of 0 to 5.
C. The score for each factor should be multiplied by its corresponding weight. Add the partial for each country/region.
2. Explain how you assessed the data by creating a comparison chart.
3. Present your final decision for which country/region is the choice for your company to expand its operations.
4. Provide a rationale for your decision, reinforcing it with evidence from scholarly sources.
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