Posted: December 31st, 2020

Determine characteristics of the users of the products of the health care provider, Health & Medical Assignment Assignment: I need help writing a research paper.

Question description

Health Services Marketing

Assignment 2: Competition, Marketing Mix, and Pricing
For this assignment, use the same health care provider as in Assignment 1. (Paper
Attached)
Write a four to six (4-6)
page paper in which you:

Determine the key characteristics of the users
of the products and/or services of the health care provider you selected.
Analyze the competitive environment of the
health care provider you selected and recommend a course of action for
strategic marketing success.
Determine which tools of the marketing mix
available to health care providers would be most effective for the health
care provider you selected.
Determine the best possible pricing strategy
for at least one of the products or services offered by the health care
provider you selected.
Provide at least three (3) qualified sources,
e.g., peer-reviewed journals, professional organization Website, or health
care provider Websites.

Your assignment must follow
these formatting requirements:

Be typed, double spaced, using Times New Roman
font (size 12), with one-inch margins on all sides; references must follow
APA or school-specific format. Check with your professor for any
additional instructions.
Include a cover page containing the title of
the assignment, the student’s name, the professor’s name, the course
title, and the date. The cover page and the reference page are not
included in the required page length.

The specific course learning
outcomes associated with this assignment are:

Analyze the competitive environment of a
health services organization and identify a course of action that will
allow for strategic marketing success.
Analyze the users of the health care system.
Write a page paper – Describe the various tools of the marketing
mix available to health care providers.
Use technology and information resources to
research issues in health services marketing.
Write clearly and concisely about health
services marketing using proper writing mechanics.

~ Hire our professional writers now and experience the best assignment help online with our custom paper writing service. We ensure your essays and assignments are expertly researched, written and delivered on time. ~ Grading for this assignment will be based on answer quality,
logic/organization of the paper, and language and writing skills.
~ Hire our professional writers now and experience the best assignment help online with our custom paper writing service. We ensure your essays and assignments are expertly researched, written and delivered on time. ~ Grading:

Assignment 2:
Competition, Marketing Mix, and Pricing

Criteria

Unacceptable
Below 60% F

Meets Minimum
Expectations
60-69% D

Fair
70-79% C

Proficient
80-89% B

Exemplary
90-100% A

1.
Determine the key characteristics of the users of the products and/or
services of the health care provider you selected.
Weight: 20%

Did
not submit or incompletely determined the key characteristics of the users of
the products and/or services of the health care provider you selected.

Insufficiently
determined the key characteristics of the users of the products and/or
services of the health care provider you selected.

Partially
determined the key characteristics of the users of the products and/or services
of the health care provider you selected.

Satisfactorily
determined the key characteristics of the users of the products and/or
services of the health care provider you selected.

Thoroughly
determined the key characteristics of the users of the products and/or
services of the health care provider you selected.

2.
Analyze the competitive environment of the health care provider you selected
and recommend a course of action for strategic marketing success.
Weight: 25%

Did
not submit or incompletely analyzed the competitive environment of the health
care provider you selected and incompletely recommended a course of action
for strategic marketing success.

Insufficiently
analyzed the competitive environment of the health care provider you selected
and insufficiently recommended a course of action for strategic marketing
success.

Partially
analyzed the competitive environment of the health care provider you selected
and 0artially recommended a course of action for strategic marketing success.

Satisfactorily
analyzed the competitive environment of the health care provider you selected
and recommended a course of action for strategic marketing success.

Thoroughly
analyzed the competitive environment of the health care provider you selected
and recommended a course of action for strategic marketing success.

3.
Determine which tools of the marketing mix available to health care providers
would be most effective for the health care provider you selected.
Weight: 20%

Did
not submit or incompletely determined which tools of the marketing mix
available to health care providers would be most effective for the health
care provider you selected.

Insufficiently
determined which tools of the marketing mix available to health care
providers would be most effective for the health care provider you selected.

Partially
determined which tools of the marketing mix available to health care
providers would be most effective for the health care provider you selected.

Satisfactorily
determined which tools of the marketing mix available to health care
providers would be most effective for the health care provider you selected.

Thoroughly
determined which tools of the marketing mix available to health care
providers would be most effective for the health care provider you selected.

4.
Determine the best possible pricing strategy for at least one of the products
or services offered by the health care provider you selected.
Weight: 20%

Did
not submit or incompletely determined the best possible pricing strategy for
at least one of the products or services offered by the health care provider
you selected.

Insufficiently
determined the best possible pricing strategy for at least one of the products
or services offered by the health care provider you selected.

Partially
determined the best possible pricing strategy for at least one of the
products or services offered by the health care provider you selected.

Satisfactorily
determined the best possible pricing strategy for at least one of the
products or services offered by the health care provider you selected.

Thoroughly
determined the best possible pricing strategy for at least one of the
products or services offered by the health care provider you selected.

5.
Three (3) references
Weight: 5%

No
references provided

Does
not meet the required number of references; all references poor quality
choices.

Does
not meet the required number of references; some references poor quality choices.

Meets
number of required references; all references high quality choices.

Exceeds
number of required references; all references high quality choices.

6.
Clarity, writing mechanics, and formatting requirements
Weight: 10%

More
than 8 errors present

7-8
errors present

5-6
errors present

3-4
errors present

0-2
errors present

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