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Posted: September 10th, 2023
Create the Value: Market Segmentation Analysis and a Value Proposition Your company
Create the Value: Market Segmentation Analysis and a Value Proposition Your company, a major retailer (e.g, Target, PetSmart, Walmart, etc), has decided to explore the possibility of developing a new retail store brand aimed at a specific target market. This new retail store would be a chain of stores that would fall under the corporate umbrella of, as an example, Target. You select the major retailer for whom you work and identify this retailer in your paper. As a marketing manager for your company, you will prepare a presentation to your company’s senior marketing management team. This report would provide insight that would form the basis of a future planning discussion with this team of senior managers. As an example of a retail store that you might propose, what if Target created an off-shoot company that specialized in pet services for dogs (veterinary care, pet foods, pet training) and called it Pooches! In this example, Pooches would fall under Target’s corporate umbrella, but would be an entirely separate retail store chain. Your Task: Determine which major retail chain for which you are working. You can choose any major retail chain that you feel makes sense for the parent company of your retail offshoot store chain that you will propose. In your role as a marketing manager for this major retail chain, prepare a report that would form the basis of a planning discussion with your senior marketing team of managers about this retail store chain that you are proposing. Your report should include a detailed analysis of a potential market segment and a description of the proposed value proposition. Be sure to discuss the financial opportunities that support your rationale for the kind of retail store chain that you would propose. Research will be paramount here . If the senior marketing management team does not learn about the growth opportunities, revenue projections, and likelihood of profit, they will quickly show you the door. Your report should be about 1,000-1,250 words and include a minimum of three (3) scholarly references. Please use the APA format for your paper and references. Information on APA format, including the APA running HEADER atop each page, may be found at http://owl.english.purdue.edu
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