Cla-1 | Marketing strategy and consumer behavior

CLA-1 should be the continuation of your PA1​. Therefore, you need to prepare and research the following

information about Hofstede cultural dimensions (previously chosen by you for PA1) and answer the

following questions:  

 Explain Hofstede cultural framework application to international marketing and global branding? 

 Explain Hofstede cultural framework application to consumer behavior?

 Provide some advantages and disadvantages of being influenced by cultural differences.  

 Based on your research and what you’ve learned from Hofstede cultural framework, suggest a

possible dissertation topic? 

This paper needs to include how useful your analysis is in terms of helping you ​understand Hofstede

cultural dimensions application to international marketing strategy and consumer behavior. 

Provide your explanations and definitions in detail and be precise. Comment on your findings. Provide

references for content when necessary. Provide your work in detail and explain in your own words.

Support your statements with 8 peer-reviewed in-text citation(s) and 8 reference(s).