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Business Capstone Business plan – CoCo-Nut Company

Name of Company Business
Plan
Firstname I. Lastname
Your Title
0000 Name of St
City, State 00000
(000) 000-0000
Email.addresss.of.company@domain.com
October 11,
2011

.doc#_Toc306023511″>A. Executive
Summary.3
.doc#_Toc306023512″>A1. Business Identification:3
.doc#_Toc306023513″>A2. Mission, Goals and Objectives:3
.doc#_Toc306023514″>A3. Keys to Success:3
.doc#_Toc306023515″>B. Company Summary.3
.doc#_Toc306023516″>B1. Industry History:3
.doc#_Toc306023517″>B2. Legal Form of Ownership:3
.doc#_Toc306023518″>B3. Location and Facilities:3
.doc#_Toc306023519″>B4: Get research paper samples and course-specific study resources under   homework for you course hero writing service – Manage ment Structure:3
.doc#_Toc306023520″>B5. Products and Service:3
.doc#_Toc306023521″>C. Market Analysis.3
.doc#_Toc306023522″>C1: Target Market3
.doc#_Toc306023523″>C2: Industry Analysis.3
.doc#_Toc306023524″>C3: Competitive Analysis.3
.doc#_Toc306023525″>D. Market Strategy.3
.doc#_Toc306023526″>D1: 4Ps.3
.doc#_Toc306023527″>D2: Price List-3
.doc#_Toc306023528″>D3: Selling Strategy-3
.doc#_Toc306023529″>D4: Sales Forecast-3
.doc#_Toc306023530″>E. Implementation Strategy.3
.doc#_Toc306023531″>E1. Overall Strategy-3
.doc#_Toc306023532″>E2. Implementation-3
.doc#_Toc306023533″>E3. Control Plan-3
.doc#_Toc306023534″>F. Financial Statements and
Projections.3
.doc#_Toc306023535″>F1. Revenue and Cost Estimate-3
.doc#_Toc306023536″>F2. Forecasted Profit and Loss
Statement3
.doc#_Toc306023537″>F3. Forecasted Balance Sheet-3
.doc#_Toc306023538″>G1. Financial Projections.3
.doc#_Toc306023539″>G1a- Breakeven Point-3
.doc#_Toc306023540″>G1b-Financial Position:3
.doc#_Toc306023541″>G1c-Capital/Investment Needs:3
.doc#_Toc306023542″>References.3

A.
Executive Summary
(1-2 pages) – A brief synopsis
highlighting the key facts, issues, and conclusions
A1. Business Identification: Include the
business name and location, a brief summary of the business concepts and the
purpose of the business plan.
A2. Mission, Goals and Objectives: Explain the
goals and objectives you have outlined for your company.
A3.Keys to Success:
Include what you think will be your 3 main keys to success in the new
operation.

B.
Company Summary
(4-6 pages)
Write a page paper – Describe the history of the origins of your business.
B1. Industry History:
Write a page paper – Describe the industry in which the business will operate.
B2. Legal Form of Ownership:Write a page paper – Describe
the ownership and legal establishment of the company, (i.e. specifying whether
your company is a corporation, partnership, sole proprietorship, limited
liability partnership, etc.).
B3. Location and Facilities:
Write a page paper – Describe the geographic location of your business including where the
products/services will be produced. Identify any regulatory or legal Issues your
company needs to consider now or in the future in reference to the location
and/or facilities.
B4:
Get research paper samples and course-specific study resources under   homework for you course hero writing service – Manage ment Structure:Include the key personnel and
positions.
B5. Products and Service:Explain
the primary product(s) and/or service(s) your company produces and any unique
attributes they may have.

C.
Market Analysis
(3-5 pages)-The market analysis
section of your business plan should demonstrate that you know your customers.

C1: Target Market- Write a page paper – Describe the current
market for your company’s product.
C2: Industry Analysis -Discuss the characteristics of this
industry such as growth trends, units sold, or employment.
C3: Competitive Analysis-
Write a page paper – Describe your company’s current competition.

D.
Market Strategy
(3-6 pages)Write a page paper – Describe how product, price, place and
promotion related to the products/services offered by the business.
D1:4Ps.
Discuss the pricing, product,
promotion and distribution of your product
D2:Price List-
Develop a price list for the
products/services offered.
D3: Selling Strategy-
Develop a selling strategy with
goals, milestones and deliverables.
D4: Sales Forecast-
Develop a Sales forecast based on
expected market conditions.
E.
Implementation Strategy
(3-6 pages)-Outline how you will launch the business and evaluate the
business’s success of failures
E1. Overall Strategy-
Summarize your overall strategy for
successfully launching the business.
E2. Implementation-
Outline your target dates for
implementation along with your goals and objectives.
E3. Control Plan-
Develop a control plan
to be used to evaluate the success of the company in meeting milestones.
F. Financial Statements and
Projections
(3-5 pages) –Develop projected financial
statements for the first year of business. You may use the Business Plan
Financials Template to prepare this section (see Appendix B) or you may create
your own template.
F1. Revenue and Cost Estimate-
This is the first
part of the profit and loss statement. You will estimate the revenue (sales)
and expenses for the first 12 months of your business.
F2. Forecasted Profit and Loss Statement
(Month by month for 1st 12 months)–
Here you will consider the sales forecast, the operating expenses, and the
profits. Take the month-by-month revenue estimates of sales and expenses from
the revenue and cost estimate (F1) and include interest expense to obtain a
profit projection for your first year of operations. It will revealnet profit (obtained from subtracting
the interest expense from the profit before interest). The profit before
interest is calculated by subtracting total expenses from total revenue.

Salary expenses

Payroll expenses

General and administrative

Repairs and maintenance

Marketing and Advertising

Accounting and legal

Utilities

Insurance

Taxes (real estate, etc.)

Selling Expenses

Other expenses (specify)

Examples of expenses
may include:

F3. Forecasted Balance Sheet-
This statement deals with cash and
income and also with assets, liabilities, and capital. The balance should
result in the debit and credit balances ending up equal.
G1. Financial Projections
(1-2 pages)- Summarize the financial
projections and the assumption used in estimating the projections in section F.

G1a- BreakevenPoint-

Include an estimate of income and expenses. It determines
whether or not your business will bring in enough money to meet its costs.
This method is used to determine the exact point at which
the business makes neither takes a loss nor makes a profit. It is calculated at
a point where sales have grown at a greater rate than costs and the two lines
cross.
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G1b-Financial Position:
Include the estimated financial
position of the company at the end of the first year and the estimated
capital/investment needs. Make sure to include any assumptions you used in
estimating this information.
G1c-Capital/Investment Needs:
Estimate the capital and investment
needs for your company. Be sure to discuss any equity contributions your
company will need along with other start up costs required.

References
Doe, J. P. (2011, 10 10).www.wgu.edu. Retrieved from Student
Template in APA for Business Plan: https://essays.homeworkacetutors.com/write-my-essay/wgu.edu

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