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Posted: March 2nd, 2023

Brand eqity model and brand identity of brand ( onion model) missoni

  

Individual Presentation – Assessing the current state of the brand

A. Introduction to the brand

B. A strategic in-depth brand analysis of your brand: 

· Brand Overview (Brand personality/essence)

· Target Market,)

· Showcase and examine visual elements of the Brand’s identity & Brand Image: 

Ø Logo

Ø Colour

Ø Slogan

Ø Brand narrative & message

Ø Visual identity

Ø Typography

** VERY IMPORTANT TOPICS

· Assessing the strength of the brand (Brand Equity CBBE model) and brand identity (onion model)

· Identify target market and positioning.

C. A brief outline of the challenges of the brand.

D. Concluding comments/remarks (Rationale for rebranding).

All this for the brand Missoni

Resources

https://www.missoni.com/world/editorial/brand/history/

ppt example template (https://www.behance.net/gallery/81496191/MISSONI-BRAND-ANALYSIS)

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