Posted: May 1st, 2023

BEM1023 CW 3 – INDIVIDUAL REPORT: QUESTIONS

BEM1023 CW 3 – INDIVIDUAL REPORT: QUESTIONS
DEADLINE: BART submission by 3rd May 2023 before 3.00pm
LENGTH: 2500 words (+/- 10%). Word-count includes everything EXCEPT: title page, contents page and appendices.
WEIGHT: This assignment is an individual REPORT which will comprise 50% of your total mark for this module.
ON WRITING REPORTS
In this module, we have dedicated plenty of time to discussing Case Study Analysis, Critical arguments, Report writing
and Ace homework tutors – APA 7th Referencing. Refer back to the material included in the Seminar slides, available via your module ELE page.
In brief, you need to support your statements with academic literature, please chose valid sources from reliable
journals/books/e-library/databases (use of ‘random’ websites, e.g. mindtools, ukessays, tutor2u etc. is penalised).
START OFF WITH THE RECOMMENDED READINGS from ELE (which are recommended for a reason!). You can use
theories from all the topics covered in the module (both terms). Cross-disciplinary studies are encouraged but
remember that we want to assess what you have learnt in THIS module!
RESOURCES TO HELP YOU WITH WRITING BUSINESS REPORTS
– Business_Reports.pdf (unimelb.edu.au)
– Microsoft Word – A Guide to Report Writing for Business School Students (exeter.ac.uk)
REPORT FORMATTING
I need help writing my essay – research paper make sure that you follow a REPORT format.
WHAT exactly are you being
asked to produce?
➔ An Individual Report based on a Case Study (SAME CS used for the
SUMMATIVE PRESENTATIONS BUT DIFFERENT INDIVIDUAL
QUESTIONS, see below).
What FORMAT does a REPORT
require?
STRUCTURE, LAYOUT
➔ In this instance, you should include:
o A ‘Title Page’ (with assignment name, module code and name, name
of the module leader, submission date and word-count – NO NAME as
work are anonymous)
o Contents Page – with clearly numbered sections and page numbers
o A brief general introduction to the Report (you do not need an
executive summary or abstract with such a limited word-count)
o One NUMBERED CHAPTER for each question/task
o Each chapter will have its own intro, main body, conclusions
o We encourage the use of sub-headings (also numbered; i.e. 1.1) and
of graphs and tables to illustrate and emphasise your points
o A final ‘Conclusions’ section for the whole portfolio
o References (compulsory), list all sources used (academic, please).
o Appendices (if wanted).
What about style and
presentation?
➔ I need help writing my essay – research paper use a ‘sensible’ font (i.e. Times New Roman, Arial or Calibri),
font size 12 and double spaced. Standard page margins.
How long? Number of Words? ➔ The assignment should be 2500 words long (+/- 10% excluding title
page, table of contents and references). Minor word-count differences
between answers/sections are acceptable but the report should be
balanced. Avoid using up all of your word-count in any one section!
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➔ Section headings and in-text citations count towards the word-count.
WHY are you being asked to
show your strategic
management skills?
➔ You need to demonstrate your ability to foresee the impact of
strategic decision making and evaluate companies’ strategic thinking
(good and bad) by applying module literature. Finally, you should
show how to be more strategic in your recommendations
(underpinned by module literature/theories).
➔ Fully achieve the module ILOs (see page 3).
WHO are you writing for? ➔ This is a BUSINESS REPORT, imagine you are writing it for a board of
directors.
➔ We want to see evidence that you can apply THIS module’s theories
and knowledge to the benefit of organisations.
HOW are you asked to write? ➔ Business Report writing is different to reflective writing: here you are
being critical but not expressing emotions and feelings. Hence the
writing will be more objective (rather than subjective) and the ‘I’
pronoun is NOT indicated. Favour the use of the third person.
WHEN is the deadline for the
final submission?
➔ The report is due in BART by 3/05/2023 by 3pm.
STUDENTS’ NOTES
REMINDER
Words that can help you structure your critical writing:
Also see the UEBS Academic Development Resources HERE
• Your report must address ALL questions set – stay focussed.
• Your individual report should demonstrate wider reading connected with the questions that you
are required to answer. I need help writing my essay – research paper revisit/use THEORIES used IN THIS MODULE (see relevant echapters and recommended readings on ELE for each of the assessed topics) and try to access
academic articles via Business Source Complete and company information via Statista.
• You are required to demonstrate your subject knowledge through independent research
alongside good critical argumentation and good report writing skills.
• You will be able to approach your seminar leader if you have any questions.
• I need help writing my essay – research paper note that although the Case Study is the same one you worked with for your presentations,
the questions are now DIFFERENT, hence please avoid re-using exactly the same material and be
very mindful of collusion (avoid using the same content that was produced by your group, as
another group member could do the same and this would constitute an academic offence).
• I need help writing my essay – research paper find more details on the ASSESSMENT section of your Module Handbook and on ELE.
The University offers Workshops to help you
understand what critical thinking means in
practice, but in the meantime watch this short
film about critical thinking to introduce
yourself to the concept:

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REPORT QUESTIONS
PLEASE ANSWER THE QUESTIONS RELATED TO THE SAME CASE USED IN YOUR PRESENTATION.
➢ CASE STUDY 1- CLIMEWORKS
1. I need help writing my essay – research paper discuss the following questions:
a. How important is it that Climeworks continues to innovate?
b. What could managers at the organisation do to proactively encourage a culture of innovation?
I need help writing my essay – research paper refer to module theories on both innovation management and organisational culture as a
minimum.
2. If you were leading Climeworks what would be your next strategic move? I need help writing my essay – research paper provide some
actionable and feasible recommendations, using module theory to give credibility and justify your
suggestions.
➢ CASE STUDY 2- UBER
1. Despite Uber workers highlighting poor management practices and news reporting dubious
behaviours, customers continue to use Uber. You are asked to discuss:
a. To what extent does Uber’s reputation affect the success of their business?
b. Should the company do more to improve their reputation (e.g. remedial actions)?
Draw upon module theory and refer to other organisational examples to support your discussion and
recommendations.
2. Notwithstanding its rapid growth (and possibly because of this), Uber has been reporting significant
financial losses. Using strategic theory studied in this module, how do you see Uber developing in the
future and what would you recommend to make sure they become more profitable?
➢ CASE STUDY 3- TWITTER
1. Consider the treatment of free speech, staff, and users at Twitter and discuss:
a. To what extent is Musk acting ethically in his decisions?
b. How could Twitter become more ethical?
I need help writing my essay – research paper underpin your answer and recommendations with module theory and provide
organisational examples.
2. Twitter is set to undergo some drastic changes under Musk’s direction. Can you advance some
recommendations as to how change could be effectively managed within this context so as to
minimise conflict and promote both a positive working environment and effective performance?
I need help writing my essay – research paper refer to change management theories to justify your analysis and recommendations.
➢ CASE STUDY 4 – WATERSTONES
1. Websites like goodreads.com (owned by Amazon) provide recommendations for books based upon
past interest, just as Netflix provides personalised recommendations based upon past watching.
How can Waterstones compete with new and emerging technology-based personalised
bookstores? Call upon module content, strategic academic literature and organisational examples
to develop your persuasive answer.
2. In this module, we studied successful strategies which are associated with survival in a VUCA world.
Refer to the module theory to discuss:
a. which of these strategies did Waterstones adopt to regain competitiveness?
b. And which ones should they focus on to continue to be successful in the future?
I need help writing my essay – research paper provide some actionable and feasible recommendations, using module theory to give credibility
and justify your suggestions.
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PLAGIARISM AND REFERENCING
You must reference sources used in your assignments. It is therefore essential that you are familiar with the University
policies on plagiarism and referencing. Plagiarism can lead to exclusion from the module and is taken extremely
seriously. Further details on the School’s plagiarism policy can be found in your Programme Handbook. You will be
able to use the Turnitin system to check your work for plagiarism.
ALL work must be your own and all sources of material that you use to inform your ideas should be referenced, using
the Ace homework tutors – APA 7th convention; e.g.
– All sources of material that you use to inform your ideas should be referenced, even when paraphrased.
– Always cite the name and date of an author you are quoting (e.g. Smith, 2015 – Research Paper Writing Help Service; Jones, 2019: 2024 – Online Assignment Homework Writing Help Service By Expert Research Writers).
– Direct quotes (when you copy and paste someone’s words without paraphrasing) should be given in quotation
marks and accompanied by the relevant page numbers (e.g. Smith, 2005, p. 12).
– At the end of your work, present a full list of ‘References’, listing all the authors/sources you have used.
– For more information on the Ace homework tutors – APA 7th, please access the following Guide HERE or look at the referencing
resources in the UEBS Academic Development Resources ELE page:
https://vle.exeter.ac.uk/course/view.php?id=6748
HOW WILL YOUR REPORT BE ASSESSED?
Do not forget to assess your work against the Assessment Criteria as per the rubric in the next page. You will receive
marks and feedback via Bart in about 3 weeks from the original submission, unless otherwise notified.
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REPORT ASSESSMENT CRITERIA/RUBRIC
Criteria 0-39% 40%-49% 50%-59% 60%-69% 70%+
Coverage/

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