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Assessment Information 1 Subject Code: HAT202 Subject Name: The Hospitality and Tourism Market – 600 words

Assessment Information
Assessment Information 1
Subject Code: HAT202
Subject Name: The Hospitality and Tourism Market
Assessment Title:
Length:
Newspaper article “The Business of Tourism and Hospitality.”
600 words (+/- 10% allowable range)
Weighting: 20%
Total Marks:
Submission:
100
Online via Turnitin
Due Date: Week 5
.
Assessment Description
.
You are to write a news article for your chosen media outlet. For example, this could be an online
travel blog, a major metropolitan daily such as the Courier Mail, the Sydney Morning Herald or
The Age, a travel magazine or a lifestyle magazine. The article topic is “Operating in the Great
Barrier Reef”. Your article should include the following topic areas outlined in the assessment
details. The assessment addresses LO’s 1, 3 and 4 and aims to assist you in understanding the
factors that influence business and customers in hospitality and tourism markets.
In preparing your newspaper article, you must answer the following points:
• Include an introductory summary of the overview of the Whitsundays and the Great Barrier
Reef, the chosen business segment your article will focus, and the media choice.
• Choose either a business segment from the hospitality sector or the tourism sector and focus
your article on that sector only.
• Discuss the importance of the chosen business segment to the local community through
jobs, economic development and tourism and the customer segments the business segment
services. You need to stay focussed throughout the article on your location, business and the
customer segments.
• Include discussion in your article on the environmental factors including social, political,
ecological, international, legal and technological impacting the segment locally and discuss
the factors currently influencing the success of business and the ability to meet the needs of
your customers.
• Discuss how business is reacting to these factors and meeting the needs of the changing
landscape and consumers through innovation and adaptation.
• Conclude the article with considerations needed for the future sustainability of business and
any changes required to ensure operation in the future.
You are required to use at least 8 sources of information that are referenced in accordance
with Kaplan Harvard Referencing Guide. These may include corporate websites, government
publications, industry reports, census data, and journal articles. .
.
Assessment Information
COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969
This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material
in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection
under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a
registered higher education provider CRICOS Provider Code 02426B.
Assignment Submission
This file must be submitted as a ‘PDF’ document to avoid any technical issues that may occur
from incorrect file format upload. Uploaded files with a virus will not be considered as a legitimate
submission. Turnitin will notify you if there is an issue with the submitted file. In this case, you must
contact your lecturer via email and provide a brief description of the issue and a screenshot of the
Turnitin error message.
You are also encouraged to submit your work well in advance of the deadline to avoid any possible
delay with the Turnitin similarity report or any other technical difficulties that may occur.
Late assignment submission penalties
Penalties will be imposed on late assignment submissions in accordance with Kaplan Business
School’s “late assignment submission penalties” policy.
Number of
days
Penalty
1* – 9 days 5% per day for each calendar day late deducted from the total marks
available
10 – 14 days 50% deducted from the total marks available.
After 14 days Assignments that are submitted more than 14 calendar days after the
due date will not be accepted, and the student will receive a mark of zero
for the assignment(s).
Note Notwithstanding the above penalty rules, assignments will also be given
a mark of zero if they are submitted after assignments have been
returned to students
*Assignments submitted at any stage within the first 24 hours after deadline will be considered to
be one day late and therefore subject to the associated penalty
For more information, please read the full policy via:
https://www.kbs.edu.au/wp-content/uploads/2016: 2024 – Do my homework – Help write my assignment online/07/KBS-Assessment-Policy-v4.5_incl-SCform-and-Med-Cert_final.pdf
.
Assessment Information
COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969
This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material
in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection
under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a
registered higher education provider CRICOS Provider Code 02426B.
Important Study Information
Academic Integrity Policy
KBS values academic integrity. All students must understand the meaning and consequences of
cheating, plagiarism and other academic offences under the Academic Integrity and Conduct
Policy.
For details on academic integrity policies and penalties, the reassessment process, and the
appeals process, please refer to https://essays.homeworkacetutors.com/write-my-essay/kbs.edu.au/current-students/student-policies/.
Word Limits for Written Assessments
Submissions that exceed the word count by more than 10% will cease to be marked from the
point at which that limit is exceeded.
Study Assistance
Students may seek study assistance from their local Academic Success Centre representative
or refer to the study help on the MyKBS Academic Success Centre page. You can find this by
clicking on the top page toolbar:
My Services>Academic Success Centre>Study Support Resources
COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969
This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further
reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86
098 181 947 is a registered higher education provider CRICOS Provider Code 02426B.
HAT202 Assessment 1 Marking Rubric – Newspaper Article 20%
Marking
Criteria
NN (Fail)
0 – 49%
P (Pass)
50 -64%
CR (Credit)
65 – 74%
DN (Distinction)
75 – 84%
HD (High Distinction)
85 – 100%
Sector Overview
/10 marks
Does not state aims or scope. Brief outline of aims or scope. Detailed outline of aims and
scope.
Sufficiently detailed statement
of aims and scope.
Comprehensive statement of aims
and scope.
Research
/30marks
Research is either absent or
lacks focus due to unsuitable
choice of sources.
Research effort limited however
evident; both in-text referencing
and reference list employed.
Research is focused, drawn from
an appropriate range of scholarly
sources, however, could be more
extensive in nature.
High degree of research effort
evident; quality selection and
range of scholarly sources
employed.
Extensive research is evident;
quality selection and range of
scholarly sources employed.
Analysis
/30 marks
Your analysis lacks depth, and
your interpretation is not
relevant to the assessment
criteria.
You have analysed some
Hospitality/Tourism specific
information, although your
interpretation is not always
relevant to the assessment
criteria.
You have analysed most of the
Hospitality/Tourism specific
information required by this
assessment.
You have analysed and
interpreted accurate
Hospitality/Tourism information.
You have analysed and
interpreted accurate and specific
Hospitality/Tourism information.
Conclusion
/10 marks
Does not draw together the key
findings of the analysis.
Draws together the findings of the
analysis in an acceptable manner.
Draws together the key findings of
the analysis in a well-written
manner.
Draws together the key findings
of the analysis
comprehensively.
Draws together the key findings of
the analysis comprehensively and
convincingly.
Format
/20 marks
Total Marks
/100
Spelling and/or grammar is
consistently incorrect, impacting
on the flow and readability of
your analysis.
The format chosen for your
analysis lacks thought and
consideration for the intended
audience.
In-text referencing and/or
reference list is mostly incorrect
or non-existent.
Even though grammar and
spelling are an issue, they do not
detract very much from the
readability of your analysis.
The format chosen for your
analysis is appropriate, but major
improvements would enhance its
presentation.
In-text referencing and the
resultant reference list adheres to
Kaplan Harvard Referencing
Style, with major errors.
Mostly correct grammar and
spelling are very good but with
occasional errors.
The format chosen for your
analysis is appropriate, but some
improvements would enhance its
presentation.
In-text referencing and the
resultant reference list adheres to
Kaplan Harvard Referencing
Style, with minor errors throughout
and the occasional major error.
Errors in grammar and spelling
are rare.
Your analysis is professionally
presented and has been
submitted in the appropriate
format.
In-text referencing and the
resultant reference list adheres
to Kaplan Harvard Referencing
Style, with only the occasional
minor error.
Correct grammar and spelling
throughout the analysis with no
obvious errors.
Your analysis is professionally
presented and exceeds
expectations in what is evidently
suitable for a high-grade
commercial environment.
In-text referencing and the
resultant reference list adheres to
Kaplan Harvard Referencing
Style, with no errors.
Feedback and Grades will be released via Turnitin

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