Professional Writers
We assemble our team by selectively choosing highly skilled writers, each boasting specialized knowledge in specific subject areas and a robust background in academic writing
Order For Similar Custom Papers & Assignment Help Services
Fill the order form details - writing instructions guides, and get your paper done.
Posted:
Ashworth semester exam bm35s marketing management
BM35S : Marketing Management
Question 1
When consumers share a strong need that cannot be satisfied by an existing product, it is called _____ demand.
negative
latent
declining
irregular
Question 2
When demand is __________, it implies that more customers would like to buy the product than can be satisfied.
latent
irregular
overfull
full
Question 3
A __________ is a direction or sequence of events that has some momentum and durability; it reveals the shape of the future and can provide strategic direction.
fad
fashion
trend
megatrend
Question 4
Which of the following would be the best illustration of a secondary belief or value?
Belief in work
Belief in giving to charity
Belief in getting married
Belief in getting married early
Question 5
Total customer satisfaction is measured based on the relationship of:
expected value and total customer benefit.
perceived performance and expectation.
advertised outcomes and real outcomes.
past experience and present experience.
Question 6
Identify the four pillars of brand equity, according to BrandAsset Valuator model.
Relevance, performance, bonding, and advantage
Presence, performance, advantage, and bonding
Energized differentiation, relevance, esteem, and knowledge
Brand salience, brand feelings, brand imagery, and brand performance
Question 7
The __________ attack offers the firm an opportunity to diversify into unrelated products, diversity into new geographical markets, and leapfrog into new technologies.
bypass
flank
frontal
guerrilla
Question 8
__________ is the ability of a company to prepare on a large-scale basis individually designed products, services, programs, and communications.
Mass customization
Reverse engineering
Interoperability
Backward compatibility
Question 9
Costs that do not vary with production levels or sales revenue are known as _____ costs.
overhead
variable
average
opportunity
Question 10
Which of the following is a form of mass communications channel?
Interactive marketing
Personal selling
Public relations
Word-of-mouth marketing
Why choose us
You Want Quality and That’s What We Deliver
Discounted Prices
Our service is committed to delivering the finest writers at the most competitive rates, ensuring that affordability is balanced with uncompromising quality. Our pricing strategy is designed to be both fair and reasonable, standing out favorably against other writing services in the market.
AI & Plagiarism-Free
Rest assured, you'll never receive a product tainted by plagiarism or AI-generated content. Each paper is research-written by human writers, followed by a rigorous scanning process of the final draft before it's delivered to you, ensuring the content is entirely original and maintaining our unwavering commitment to providing plagiarism-free work.
How it works
When you decide to place an order with Nurscola, here is what happens: