Posted: March 16th, 2022

Arden University © reserves all rights of copyright and all other intellectual

Page 1 of 11
[1753]
Arden University © reserves all rights of copyright and all other intellectual property rights in the learning materials and this publication. No part of any of the learning materials or
this publication may be reproduced, shared (including in private social media groups), stored in a retrieval system or transmitted in any form or means, including without limitation
electronic, mechanical, photocopying, recording or otherwise, without the prior written consent of Arden University. To find out more about the use and distribution of programme
materials please see the Arden Student Terms and Conditions.
COM6004
e-Commerce Systems
Case Study Assignment
Date for Submission: I need help writing my essay – research paper refer to the timetable on ilearn
(The submission portal on ilearn will close at 14.00 UK time on the
date of submission)
Page 2 of 11
[1753]
Arden University © reserves all rights of copyright and all other intellectual property rights in the learning materials and this publication. No part of any of the learning materials or
this publication may be reproduced, shared (including in private social media groups), stored in a retrieval system or transmitted in any form or means, including without limitation
electronic, mechanical, photocopying, recording or otherwise, without the prior written consent of Arden University. To find out more about the use and distribution of programme
materials please see the Arden Student Terms and Conditions.
Assignment Brief
As part of the formal assessment for the programme, you are required to submit an
e-Commerce Systems assignment. I need help writing my essay – research paper refer to your Student Handbook for full details of
the programme assessment scheme and general information on preparing and submitting
assignments.
Learning Outcomes:
After completing the module, you should be able to:
1. Evaluate the benefits of e-commerce in business or organisational contexts.
2. Investigate and analyse how various online media channels can be used to target
e-Commerce customers as part of a marketing strategy.
3. Apply established e-commerce usability principles in proposing an e-Commerce
solution that meets stated requirements.
4. Critically assess legal, security and technical issues in relation to a proposed
e-Commerce solution.
Graduate attributes
5. Communicate effectively both, verbally and in writing, using a range of media widely
used in relevant professional context. Be IT, digitally and information literate.
Guidance
Your assignment should include: a title page containing your student number, the module
name, the submission deadline and the exact word count of your submitted document; the
appendices if relevant; and a reference list in Arden University (AU) Ace my homework – Write my essay – Harvard format. You
should address all the elements of the assignment task listed below. I need help writing my essay – research paper note that tutors
will use the assessment criteria set out below in assessing your work.
You must not include your name in your submission because Arden University operates
anonymous marking, which means that markers should not be aware of the identity of the
student. However, please do not forget to include your STU number.
Maximum word count: 4,000 words
I need help writing my essay – research paper refer to the full word count policy which can be found in the Student Policies section here:
Arden University | Regulatory Framework
Page 3 of 11
[1753]
Arden University © reserves all rights of copyright and all other intellectual property rights in the learning materials and this publication. No part of any of the learning materials or
this publication may be reproduced, shared (including in private social media groups), stored in a retrieval system or transmitted in any form or means, including without limitation
electronic, mechanical, photocopying, recording or otherwise, without the prior written consent of Arden University. To find out more about the use and distribution of programme
materials please see the Arden Student Terms and Conditions.
I need help writing my essay – research paper note the following:
Students are required to indicate the exact word count on the title page of the assessment.
The word count includes everything in the main body of the assessment (including in text
citations and references). The word count excludes numerical data in tables, figures,
diagrams, footnotes, reference list and appendices. ALL other printed words ARE
included in the word count.
I need help writing my essay – research paper note that exceeding the word count by over 10% will result in a 10-percentage point
deduction.
Page 4 of 11
[1753]
Arden University © reserves all rights of copyright and all other intellectual property rights in the learning materials and this publication. No part of any of the learning materials or
this publication may be reproduced, shared (including in private social media groups), stored in a retrieval system or transmitted in any form or means, including without limitation
electronic, mechanical, photocopying, recording or otherwise, without the prior written consent of Arden University. To find out more about the use and distribution of programme
materials please see the Arden Student Terms and Conditions.
Assignment Task
Scenario
You are a technology entrepreneur who wants to set up an e-commerce website. The choice
of products is up to you but they must be physical products i.e. items that are dispatched
through the post. This means that your site cannot offer virtual goods such as digital
music or downloadable games but you can sell these as physical media e.g. cd, games
cartridges.
Propose an e-commerce implementation that discusses the following:
• The legal, security and technical issues that must be resolved in order for you to
conduct e-commerce operations. What do you propose to implement and why?
(1200 words)
(30 marks)
(LO4, LO5)
• The intended audience for your e-commerce products and how the e-commerce
implementation intends to use various media channels and technologies to
communicate with the intended audience and maintain an ongoing relationship.
(800 words)
(20 marks)
(LO2, LO5)
• The benefits of adopting an e-commerce approach as opposed to a traditional ‘bricks
and mortar’ store.
(800 words)
(20 marks)
(LO1, LO5)
• In order to address usability issues around your eventual implementation, develop a
paper prototype (a widely used method in the user-centered design process) of your
proposed site i.e. create mockups of various parts of your site on paper. Get custom essay samples and course-specific study resources via course hero homework for you service – Include
images of your mockups in your submission, explaining how the literature on usability
has informed your designs. Test these designs using established usability testing
methods and discuss changes you have made as a result of these tests.
(1200 words)
(30 marks)
(LO3, LO5)
Page 5 of 11
[1753]
Arden University © reserves all rights of copyright and all other intellectual property rights in the learning materials and this publication. No part of any of the learning materials or
this publication may be reproduced, shared (including in private social media groups), stored in a retrieval system or transmitted in any form or means, including without limitation
electronic, mechanical, photocopying, recording or otherwise, without the prior written consent of Arden University. To find out more about the use and distribution of programme
materials please see the Arden Student Terms and Conditions.
Your proposal must be underpinned by relevant literature, i.e. peer reviewed research that
examines the issues and proposes actions underpinned by relevant and valid research.
News articles, blogs, general websites etc are not considered peer reviewed. You should
consider the currency of these sources i.e. how old are they and to what extent do they
reflect current thinking and research?
Page 6 of 11
[1753]
Arden University © reserves all rights of copyright and all other intellectual property rights in the learning materials and this publication. No part of any of the learning materials or
this publication may be reproduced, shared (including in private social media groups), stored in a retrieval system or transmitted in any form or means, including without limitation
electronic, mechanical, photocopying, recording or otherwise, without the prior written consent of Arden University. To find out more about the use and distribution of programme
materials please see the Arden Student Terms and Conditions.
Formative Feedback
You have the opportunity to submit parts of your work at designated stages of the module to
receive formative feedback.
The feedback is designed to help you develop areas of your work and it helps you develop
your skills as an independent learner.
If you are a distance learning student, you should submit your work, by email, to your tutor, no
later than 2 weeks before the actual submission deadline. If you are a blended learning student,
your tutor will give you a deadline for formative feedback and further details.
Formative feedback will not be given to work submitted after the above date or the date specified
by your tutor – if a blended learning student.
Referencing Guidance
You MUST underpin your analysis and evaluation of the key issues with appropriate and
wide ranging academic research and ensure this is referenced using the AU Ace my homework – Write my essay – Harvard
system(s).
Follow this link to find the referencing guides for your subject: Arden Library
Submission Guidance
Assignments submitted late will not be accepted and will be marked as a 0% fail.
Your assessment should be submitted as a single Word (MS Word) or PDF file. For more
information please see the “Submitting an Assignment – Guide” document available on the
A-Z key information on iLearn.
You must ensure that the submitted assignment is all your own work and that all sources
used are correctly attributed. Penalties apply to assignments which show evidence of
academic unfair practice. (See the Student Handbook which is available on the A-Z key
information on iLearn.)
Page 7 of 11
[1753]
Arden University © reserves all rights of copyright and all other intellectual property rights in the learning materials and this publication. No part of any of the learning materials or this publication may be reproduced, shared (including in private social media groups), stored in
a retrieval system or transmitted in any form or means, including without limitation electronic, mechanical, photocopying, recording or otherwise, without the prior written consent of Arden University. To find out more about the use and distribution of programme materials
please see the Arden Student Terms and Conditions.
Detailed marking criteria
Mark
Bands
Ace my homework – Write my paper – Online assignment help tutors – Discussion of legal, technical and security
issues and proposed implementation.
The intended audience for your ecommerce products and how the
e-commerce implementation
intends to use various media
channels and technologies to
communicate with the intended
audience and maintain an
ongoing relationship
The benefits of adopting an ecommerce approach as opposed to a
traditional ‘bricks and mortar’ store.
Mockups of the proposed implementation, explaining
how the literature on usability has informed the
designs. Ace my homework – Write my paper – Online assignment help tutors – Discussion of results of usability testing.
30 marks 20 marks 20 marks 30 marks
80%+ An exemplary examination of the legal,
technical and security issues which
demonstrates a level of criticality and original
thought extends beyond the discussions
presented in sessions. The use of literature
demonstrates an outstanding understanding of
relevance in the context of the discussion. The
presentation is exemplary.
An exemplary examination of the
intended audience and the use of
media channels and associated
technologies. There is a level of
criticality and original thought that
extends beyond that discussed in
sessions. The discussion is
underpinned by an outstanding ese
of relevant literature and the writer
presents a compelling argument for
the proposed approach which is
articulated exceptionally clearly.
An exemplary comparison of ecommerce and bricks and mortar stores
which demonstrates a level of criticality
and original thought extends beyond the
discussions presented in sessions. The
use of literature demonstrates an
outstanding understanding of relevance
in the context of the discussion. An
exemplary presentation.
An exemplary presentation of mockups that are justified
using a highly relevant literature base and coupled with the
discussion of usability testing demonstrates a level of
criticality, synthesis and original thought that is at the level
of professionalism shown by practitioners in the field.
70-79% An excellent and wide ranging discussion of
legal, technical and security aspects. You
demonstrate an excellent level of critical
analysis of relevant literature that informs your
proposals and leads to original thinking as
opposed to reproducing the literature.
Excellent presentation which is free from
errors.
An excellent examination of the
intended audience and the use of
media channels and associated
technologies. A high level of
criticality and original thought that
underpins the writing. An excellent
use of relevant literature. An
excellent presentation which is free
from errors.
An excellent comparison of e-commerce
and bricks and mortar stores. You
present an excellent critical analysis of
relevant literature that informs your
comparison. An excellent presentation
which is free from errors.
An excellent presentation of mockups that are justified
using a wide ranging and highly relevant literature base
and, alongside the discussion of usability testing,
demonstrates an excellent level of criticality, synthesis and
original thought.
60-69% A very good discussion of relevant legal,
technical and security aspects with a high
level of discussion of how they will be dealt
with in the proposed implementation. There is
a very good level of critical analysis but there
is scope for more. A wide ranging use of
relevant literature, though there are some
A very good discussion of the
intended audience and the use of
media channels and associated
technologies. There is a very good
level of criticality and original thought
though there is perhaps scope for
more. The discussion is underpinned
A very good comparison of e-commerce
and bricks and mortar stores. There is a
very good level use of relevant literature
to inform your comparison, though there
is scope for further depth. A very good
presentation which is mostly free from
errors.
A very good presentation of mockups that are justified
using a wide ranging relevant literature base and,
alongside the discussion of usability testing demonstrates
a very good level of criticality and synthesis though there
may be scope for further development.
Page 8 of 11
[1753]
Arden University © reserves all rights of copyright and all other intellectual property rights in the learning materials and this publication. No part of any of the learning materials or this publication may be reproduced, shared (including in private social media groups), stored in
a retrieval system or transmitted in any form or means, including without limitation electronic, mechanical, photocopying, recording or otherwise, without the prior written consent of Arden University. To find out more about the use and distribution of programme materials
please see the Arden Student Terms and Conditions.
minor issues. A very good presentation, which
is clear and mostly free from errors.
by a wide ranging knowledge base,
though there are some issues and
there is a very good presentation.
Page 9 of 11
[1753]
Arden University © reserves all rights of copyright and all other intellectual property rights in the learning materials and this publication. No part of any of the learning materials or this publication may be reproduced, shared (including in private social media groups), stored in
a retrieval system or transmitted in any form or means, including without limitation electronic, mechanical, photocopying, recording or otherwise, without the prior written consent of Arden University. To find out more about the use and distribution of programme materials
please see the Arden Student Terms and Conditions.
50-59% A satisfactory attempt to discuss legal,
technical and security issues and some
discussion of how the proposed
implementation will deal with them.
There are aspects that lack clarity, or
could have been developed in more
depth. A good use of relevant and valid
literature appropriately referenced, with
some scope for more depth and a good
presentation though there are some
issues that need to be addressed.
A satisfactory discussion of the intended
audience and the use of media channels
and associated technologies Whilst there
is some evidence of criticality this could be
presented in more depth and there are
aspects that are descriptive. The
discussion is underpinned by a range of
relevant literature though there are issues
with validity and relevance in some cases.
A satisfactory presentation but there are
issues in terms of errors and clarity.
A satisfactory comparison of ecommerce and bricks and mortar stores
which highlights a number of relevant
aspects. There is a good level use of
relevant literature to inform your
comparison, though not at the depth
associated with higher bands. A
satisfactory presentation with some
issues.
A satisfactory presentation of mockups that are
justified using a mostly relevant literature base
though there are issues with relevance and
validity. The discussion of usability testing
demonstrates a satisfactory of criticality and
synthesis though there are aspects that are
under detailed.
40-49% Some relevant issues are highlighted in
terms of legal, technical and security
aspects and there is some attempt to
discuss how they will be dealt with but
there is a lack of depth and relevance in
a number of areas. Some inclusion of
relevant sources with scope for more
and a basic presentation which needs
further development.
There is some discussion of the intended
audience and the use of media channels
and associated technologies but there is
scope for much more. A limited evidence
of criticality with the writing being mostly
descriptive. The discussion is underpinned
by some relevant literature but there are
significant issues with validity and
relevance. A basic presentation with a
number of issues in terms and/or errors.
A basic comparison of e-commerce and
bricks and mortar stores which highlights
a number of relevant aspects but there
are a number of omissions or errors.
There is an attempt to use literature to
inform your comparison, but there are a
number of issues with relevance and
validity. A basic presentation with a
number of issues.
A basic presentation of mockups that are
justified using a somewhat relevant literature
base though there are a number of issues with
relevance and validity and /or omissions. The
discussion of usability testing demonstrates a
basic level of criticality and synthesis with a
tendency to be descriptive.
30-39% There is some discussion of relevant
legal, technical and security aspects and
how they will be dealt with, but there are
significant omissions or a significant lack
of depth of content and discussion.
There are significant issues with
presentation of the document and a
limited use of valid references.
There is some discussion of the intended
audience and the use of media channels
and associated technologies but there is
scope for much more depth. A limited
evidence of criticality with the writing being
mostly descriptive. The discussion is
underpinned by some relevant literature
but there are significant issues with validity
and relevance. A basic presentation with a
number of issues in terms and/or errors.
A limited comparison of e-commerce
and bricks and mortar stores which
presents some relevant aspects but
there are a large number of omissions or
errors. There is a limited attempt to use
literature to inform your comparison. A
limited presentation with a significant
number of issues.
A limited presentation of mockups that are not
well justified, the literature base lacks relevance
and validity. The discussion of usability testing
shows limited criticality and understanding and
there is little depth.
29% and
below
There is insufficient content or absence
of required content in terms of
discussing legal, technical and security
issues and how they will be dealt with.
Poor presentation and no use of valid
references.
A very limited or absent discussion of the
intended audience and the use of media
channels and associated technologies.
There is no criticality evident. The
discussion is not underpinned by relevant
literature A poor presentation with a
number of issues in terms and/or errors.
A very limited or absent comparison of
e-commerce and bricks and mortars
stores which shows little understanding.
Relevant and valid sources are absent
or their use is so limited that it
undermines the credibility of the writing.
A poor presentation that impacts
significantly on clarity and readability.
Insufficient or flawed presentation of mockups
and very little or no justification using relevant
and valid literature. Absent or very limited
discussion of usability testing.
Page 10 of 11
[1753]
Arden University © reserves all rights of copyright and all other intellectual property rights in the learning materials and this publication. No part of any of the learning materials or this publication may be reproduced, shared (including in private social media groups), stored in
a retrieval system or transmitted in any form or means, including without limitation electronic, mechanical, photocopying, recording or otherwise, without the prior written consent of Arden University. To find out more about the use and distribution of programme materials
please see the Arden Student Terms and Conditions.
Marks
awarded
Assessment Criteria (Learning objectives covered – all)
Level 6 study represents the student’s increasing autonomy and independence in relation to their knowledge, understanding and skills. At Level 6, students are expected
to demonstrate problem solving skills in both practical and theoretical contexts. This should be supported by an understanding of appropriate theory, creativity in
expression and thought based on independent but informed judgments. Students should demonstrate the ability to seek out, invoke, analyse and evaluate competing
theories and claims to knowledge and work in a critically constructive manner. Work at this level is articulate, coherent and skilled.
Grade Mark
Bands Generic Assessment Criteria
First
(1)
80%+ An exceptional knowledge base exploring and analysing the discipline, its theory and any associated ethical considerations. The work demonstrates extraordinary
independence of thought and originality. There is exceptional management of learning resources and a high degree of autonomy is demonstrated which goes
above and beyond the brief. The work demonstrates intellectual originality and creativity. Writing is exceptionally well structured and accurately referenced
throughout. Where appropriate, outstanding professional skills are demonstrated. The work is original and with some additional effort could be considered for
internal publication.
70-79% An excellent information base within which the discipline is explored and analysed. There is considerable originality in the approach and the work demonstrates
confidence and autonomy and extends to consider ethical issues. Learning resources have been managed with exceptional confidence and the work exceeds the
assessment brief. Writing is exceptionally well structured and accurately referenced throughout. Where appropriate, an excellent level of professional skills are
demonstrated and the work demonstrates a high level of intellectual and academic skills.
Upper
second
(2:1)
60-69% A very good knowledge base which explores and analyses the discipline, its theory and any associated ethical issues. There is evidence of some originality and
independence of thought. A very good range of learning resources underpin the work and there is clear evidence of self-directed research. The work demonstrates
the ability to analyse the subject and apply theory with good academic and intellectual skills. Academic writing skills are good, expression is accurate overall and
the work is consistently referenced throughout.
Lower
second
(2:2)
50-59% A satisfactory understanding of the discipline which supports some analysis, evaluation and problem-solving within the discipline. There may be reference to some
of the ethical considerations. The work shows a sound level of competence in managing basic sources and materials. Academic writing skills are good and
accurate overall and the work is planned and structured with some thought. Professional skills are satisfactory (where appropriate). The work may lack originality
but academic and intellectual skills are moving into the critical domain. The work is referenced throughout.
Third
(3)
40-49% Basic level of performance in which there are some omissions in the understanding of the subject, its underpinning theory and ethical considerations. There is little
evidence of independent thought and the work shows a basic use of sources and materials. Academic and intellectual skills are limited. The work may lack
structure overall. There are some difficulties in developing professional skills (where appropriate). There is an attempt to reference the work.
Marginal
Fail
30-39% A limited piece of work in which there are clear gaps in understanding the subject, its underpinning theory and ethical considerations. The work shows a limited
use of sources and materials. Academic and intellectual skills are weak and there are errors in expression and the work may lack structure overall. There are
Page 11 of 11
[1753]
Arden University © reserves all rights of copyright and all other intellectual property rights in the learning materials and this publication. No part of any of the learning materials or this publication may be reproduced, shared (including in private social media groups), stored in
a retrieval system or transmitted in any form or means, including without limitation electronic, mechanical, photocopying, recording or otherwise, without the prior written consent of Arden University. To find out more about the use and distribution of programme materials
please see the Arden Student Terms and Conditions.
difficulties in developing professional skills (where appropriate). The work lacks original thought and is largely imitative.
29% and
below
A poor performance in which there are substantial gaps in knowledge and understanding, underpinning theory and ethical considerations. The work shows little
evidence in the use of appropriate sources and materials. Academic writing skills are very weak and there are numerous errors in expression. The work lacks
structure overall. Professional skills (where appropriate) are not developed. The work is imitative.

Order | Check Discount