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A marketing campaign is estimated to cost $20K.
A marketing campaign is estimated to cost $20K. It is expected to bring in 10 additional patients per month for the next 5 years for a procedure which nets your practice $40. The marketers argue that the total revenue is much more than the cost of the campaign and they wish to green-light it immediately. What do you do? Does your answer change if the marketers have historically overestimated the number of patients they attract?
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