Posted: December 28th, 2021

Assessment WRITTEN COMMUNICATIONS – Introduction to Written Forms

Assessment Brief
ASSESSMENT BRIEF I WRITTEN COMMUNICATIONS
File: WrittenCommunications_AssessmentBrief 1
Author: Thomson / Horn / Hertz / Khodr Date: 17/09/2019: 2024 – Online Assignment Homework Writing Help Service By Expert Research Writers Status: Final
WRITTEN COMMUNICATIONS
Assessment 1
Introduction to Written Forms
Due: Week 7
Weighting: 60%
Type: Mixed Writing Forms / Formative Assessment
Learning Outcomes:
a. demonstrate an ability to communicate simple and complex ideas in a variety of writing styles;
b. consider and select the appropriate writing style and structure for a given communication purpose;
c. apply the conventions of spelling, grammar, editing and referencing systems to written forms.
Description:
Students complete weekly in-class writing activities to develop knowledge and skills in the various styles of writing
they will experience in digital media. The following activities are assessable.
§ Week 2: 1A Writing for an Audience (30%)
o Find a sponsored Facebook ad and write a 1-page (500 word) document describing the audience,
including the demographics, psychographics and an image. Write an original post for this client in
the tone of voice appropriate for the audience (Maximum of 75 words).
§ Week 3: 1B Academic Writing (30%)
o Choose an online article about a current topic that interests you. Write a 1000-word essay of the
article expressing your own opinion of the issue (take into account the tone, language and
information shared). Start with an abstract (introduction) where you state you position; present
your research to back-up your argument; summarise your argument in the conclusion. The research
must be supported by at least two authoritative references, cited in Macleay/Harvard referencing.
§ Week 5: 1C Digital Storytelling (40%)
o Prepare a digital media release for an upcoming event that presents a strong narrative that can be
developed into a number of digital media story elements. 500 words.
After review and improvement, student submit a portfolio of writing in week 7 for marking.
Assessment Brief
ASSESSMENT BRIEF I WRITTEN COMMUNICATIONS
File: WrittenCommunications_AssessmentBrief 2
Author: Thomson / Horn / Hertz / Khodr Date: 17/09/2019: 2024 – Online Assignment Homework Writing Help Service By Expert Research Writers Status: Final
Details:
Formative Assessment. Students present and receive feedback in class, and in week 7 present a portfolio of written
work.
Upload all 3 pieces of written work to Moodle as a PDF file.
Marking Criteria & Rubrics:
Criterion 1: Writing for an audience – 30%
Fail: • Incomplete or non-submission
• Incomplete or irrelevant description of target audience
Pass: • Knowledge is basic, work is complete but only minimal improvement in ability to
communicate simple ideas
• Complete but basic description of target audience and only basic demographic &
psychographic
Credit: • Knowledge is sound
• Demonstrates generally competent understanding of writing for an audience
• Understands the principles of writing to digital media projects
Distinction: • Knowledge is good
• Advanced level of specialist writing techniques to digital and social media projects
• Excellent detailed description of target audience, demographic & psychographic
High Distinction • Knowledge is excellent and applies specialist writing techniques to digital and social
media projects an understands nuances of digital platforms
• Outstanding and very detailed description of target audience, demographic &
psychographic
Criterion 2: Academic writing – 30%
Fail: • Incomplete or poorly structured argument
• Incomplete or irrelevant research
• Incomplete or incorrect spelling, grammar and use of referencing
Pass: • Complete but weakly structured argument
• Complete but not strongly relevant research
• Complete but some incorrect spelling, grammar and use of referencing
Credit: • Well-structured argument
• Comprehensive and relevant research
• Competent use of spelling, grammar and referencing
Distinction: • Very well-structured argument
• Highly relevant and insightful research
• Correct use of spelling, grammar and use of referencing
High Distinction • Outstanding and convincing structured argument
• Deeply relevant and very insightful research
• Correct and flawless use of spelling, grammar and use of referencing
Assessment Brief
ASSESSMENT BRIEF I WRITTEN COMMUNICATIONS
File: WrittenCommunications_AssessmentBrief 3
Author: Thomson / Horn / Hertz / Khodr Date: 17/09/2019: 2024 – Online Assignment Homework Writing Help Service By Expert Research Writers Status: Final
Criterion 3: Digital storytelling – 40%
Fail: • Incomplete or irrelevant solution for digital storytelling
• Incomplete or inappropriate selection of content and platforms
Pass: • Complete but basic solution for digital storytelling
• Somewhat appropriate yet unconvincing selection of content and platforms
Credit: • Competent solution for digital storytelling
• Appropriate and convincing selection of content and platforms
Distinction: • Excellent and well-considered solution for digital storytelling
• Highly appropriate and well-considered selection of content and platforms
High Distinction • Outstanding and well-thought-out solution for digital storytelling
• Outstanding and well-thought-out selection of content and platforms

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