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Posted: September 10th, 2021
You are a team of marketing consultants working for Comcast. A profitable product bundle, Xfinity Triple Play, consists of phone, internet and cable TV service
You are a team of marketing consultants working for Comcast. A profitable product bundle, Xfinity Triple Play, consists of phone, internet and cable TV service. It has been losing market share to various streaming services such as Hulu and Amazon Prime. Your assignment ast Comcast is to recommend a new product and pricing strategy that will help Comcast regain market share.
In an essay:
Advise Comcast on at least two product and pricing options, based on the theories outlined in Chapter 16 Developing pricing strategies and program. Be sure to identify the pros/cons of each approach.
Recommend one of the options, and support your recommendation with marketing theory.
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