Professional Writers
We assemble our team by selectively choosing highly skilled writers, each boasting specialized knowledge in specific subject areas and a robust background in academic writing
Order For Similar Custom Papers & Assignment Help Services
Fill the order form details - writing instructions guides, and get your paper done.
Posted:
Allbirds marketing mix | marketing | Fairleigh Dickinson University
product, price, place and promotion of Allbirds shoes.
1. Product:
a. Evaluate the company’s branding elements (e.g., name, logo, jingle) and explain what brand image the company is trying to create with those elements. Make sure you evaluate the brand name using the criteria discussed in Ch.7.
b. Evaluate the company’s brand equity in four dimensions: differentiation, relevance, knowledge and esteem.
c. Describe how the company’s product strategy supports its positioning statement. Explain how the product strategy is or is not effective.
2. Price
a. Identify the price strategy of Allbirds (cost-based, competitor-based, or value-based). Justify your answer.
b. Identify the prices of the company’s main products.
c. Describe how the company’s price strategy supports its positioning statement. Explain how the price strategy is or is not effective.
3. Place:
a. Investigate and evaluate the supply chain of Allbirds.
b. Determine the company’s distribution intensity (intensive, selective, or exclusive). Justify your answer.
c. Identify where its products are available to customers.
d. Describe how the company’s place strategy supports its positioning statement. Explain how the place strategy is or is not effective.
4. Promotion:
a. Identify all the promotional tools Allbirds uses to promote its products (e.g., advertising, sales promotion) and provide examples for each tool.
b. Evaluate the company’s integrated marketing communications (IMC). Does the IMC offer a clear, consistent, and compelling message?
c. Identify the company’s current advertising objective (inform, persuade, or remind) and evaluate whether it is effective.
d. Describe how the company’s promotion strategy supports its positioning statement. Explain how the promotion strategy is or is not effective.
Why choose us
You Want Quality and That’s What We Deliver
Discounted Prices
Our service is committed to delivering the finest writers at the most competitive rates, ensuring that affordability is balanced with uncompromising quality. Our pricing strategy is designed to be both fair and reasonable, standing out favorably against other writing services in the market.
AI & Plagiarism-Free
Rest assured, you'll never receive a product tainted by plagiarism or AI-generated content. Each paper is research-written by human writers, followed by a rigorous scanning process of the final draft before it's delivered to you, ensuring the content is entirely original and maintaining our unwavering commitment to providing plagiarism-free work.
How it works
When you decide to place an order with Nurscola, here is what happens: