You Can Order For A Similar Custom Written Paper 24/7!

For all college assessment assignments, fill the order form with the requested details and get your essays done promptly.

Posted:

5012_ass 1 # draft 1 # assessment 1 instructions: marketing plan #

 FOLLOW ATTACHMENTS

********     Feedback_must_follow.docx   ******** based on this feedback fix  *****    FPX50121.docx  *******

MUST   FOLLOW ATTACHMENTS 

Edit my work

*************************** FOLLOW ATTACHMENTS  ********************

Assessment 1 Instructions: Marketing Plan

The cover page and reference page separate without that 10 pages 

  • Develop an 10-page marketing plan based on research promotion, pricing, distribution, advertising, and product mix.
    Introduction
    Completion of this portfolio work project will help you understand the key components of a marketing plan.
    Scenario
    The Vice President of Marketing at MSH Brands (or at your employer or future employer company) has asked you to participate as a member of a marketing management team for the pet food group (or for their product line) for the company. MSH Brands is one of five companies competing in the pet food market. Your membership on the team will require you to make decisions regarding promotion, pricing, distribution, advertising, and product mix.
    Your Role
    You are a Brand Manager at MSH Brands. You are being asked to develop a marketing plan for a new pet food product (or new product or line extension at your employer or future employer.)
    Requirements
    You are to develop a marketing plan including the following elements based on your research promotion, pricing, distribution, advertising, and product mix. Get custom essay samples and course-specific study resources via course hero homework for you service – Include the following in your marketing plan:
    1. Business context. Describe the new product to be featured. What are the features and benefits? What is the company reason for bringing this to market? What are the corporate objectives for it?
    2. Situation analysis. How will this new product complement the existing product portfolio or product line? Who is the target market? Who are the competitors? Use at least two different types of figures and two tables to present the data used for the situation analysis. At least one figure should present data at a single point-in-time, and at least one figure should present data over time. Be sure to correctly label all elements of your figures and tables in the plan and appendix.
    3. Marketing strategy. What is the overall marketing strategy to support the achievement of the corporate objectives? What is the product positioning statement?
    4. Marketing mix. What is the promotional strategy to support the achievement of the corporate objectives? What is the pricing strategy to support the achievement of the corporate objectives? What is the distribution strategy to support the achievement of the corporate objectives? What is the advertising strategy to support the achievement of the corporate objectives?
    5. Effectiveness. How will you measure the effectiveness of this marketing plan?
    6. Deliverable Format
      Requirements:
    • Marketing plan is 10 pages (in addition to the title, reference, and appendix pages). Use the Marketing Plan Template [DOC] as a resource.
    • Use at least two different types of figures and two tables to present the data. At least one figure should present data at a single point-in-time, and at least one figure should present data over time. Be sure to correctly label all elements of your figures and tables in the plan and appendix.
    • Related company standards:
    • The marketing plan is a professional document and should therefore follow the corresponding MBA Academic and Professional Document Guidelines (located in MBA Program Resources), including single-spaced paragraphs.
    • In addition, include the following in your marketing plan:
      • Title page.
      • References page. Use at least three scholarly resources.
      • Ace homework tutors – APA-formatted references.
    • Evaluation
      By successfully completing this assessment, you will demonstrate your proficiency in the following course competencies through corresponding scoring guide criteria:
    • Competency 1: Apply marketing theories and models to develop marketing strategies.
      • Articulate the context of the business.
    • Competency 2: Evaluate the effectiveness of marketing strategies and methods.
      • Evaluate the effectiveness of marketing strategies.
    • Competency 3: Use data to support evidence-based marketing decisions.
      • Evaluate the situation including the product portfolio, target market, and competitive environment of the business.
      • Evaluate the marketing mix for a product.
    • Competency 4: Analyze the role of technology and social media in effective marketing strategies.
      • Analyze the expected effectiveness of the marketing plan.
    • Competency 5: Communicate marketing needs, opportunities, and strategies with multiple stakeholders.
      • Ace my homework – Write coherently to support a central idea with correct grammar, usage, and mechanics as expected of a business professional.
    • ePortfolio
      This portfolio work project demonstrates your competency in applying knowledge and skills required of a MBA learner in the workplace. Save this activity to your ePortfolio for future reference in the workplace.

Order | Check Discount

Academic Paper Writing Help For You!

Get 20-25% Off On Your Order!

Why choose us

You Want Quality and That’s What We Deliver

Professional Writers

We assemble our team by selectively choosing highly skilled writers, each boasting specialized knowledge in specific subject areas and a robust background in academic writing

Discounted Prices

Our service is committed to delivering the finest writers at the most competitive rates, ensuring that affordability is balanced with uncompromising quality. Our pricing strategy is designed to be both fair and reasonable, standing out favorably against other writing services in the market.

AI & Plagiarism-Free

Rest assured, you'll never receive a product tainted by plagiarism or AI-generated content. Each paper is research-written by human writers, followed by a rigorous scanning process of the final draft before it's delivered to you, ensuring the content is entirely original and maintaining our unwavering commitment to providing plagiarism-free work.

How it works

When you decide to place an order with Nurscola, here is what happens: